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Marketing Articles
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A case for Google Search Ads in your Marketing Mix
Article by Joeline Dabrowski With billions of searches per day on Google, Search Ads can ensure that you get your brand in front of the right audience at the right time. If you want to start...
How iOS 14 is affecting your Facebook marketing
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates to Facebook Marketing. To summarize, Apple announced changes with iOS 14 earlier this year that has...
How to create a successful school prospectus design
Is your school prospectus design effectively attracting families to enrol at your school, or is it merely a brochure packed with details of your college’s programs? We may be tempted to play it safe...
Automated Marketing Reports
The beautiful thing about education marketing is that we get to learn from our efforts as we repeat our marketing cycle each year. Our annual marketing calendars allow us to continuously improve...
How to Promote Your School in the Community
As education marketers, we can be tempted to think that our brand presence, local advertisements, and billboards do a lot of the heavy lifting for us to get families and students over the line. And...
5 Steps to a Successful Independent School Marketing Plan
Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of...
Your Three-step Framework for Marketing Success
School marketing and communications are marked with busyness, frequent deadlines and a repetitive cycle that is based on a termly school calendar. But it’s this repetitive process of putting your...
How to Advertise School Events
Schools have no shortage of events during the year, whether it be open events to drive enrolments or parent events, such as a school musical. Every event is a reflection on your school and both...
Instagram Advertising for Schools
Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...
Digital Marketing Strategy for Schools
The key to executing a successful digital marketing strategy for schools is planning for success. Many parents will begin researching schools long before their child is ready to enrol, so it’s...
6 Education Digital Marketing Strategies For Success
Digital marketing strategies are becoming more and more valuable for private schools. Not only are they the most cost effective and measurable way to market to parents, but they also have a proven...
SEO For Schools
SEO for schools The biggest untapped potential source of enrolments for you. Do you know how many prospective parents searched for schools in your area last year? If you have not looked into...
12 Creative School Website Design Ideas
I recently decided to take some time to look at a few school website design ideas to get the creativity and inspiration flowing. After a few hours and a blog post later, it turns out there are some...
4 Ways Principals Can Protect Enrolments
The COVID-19 virus has certainly raised a few challenges for schools around the world with the need to quickly adapt to online learning. While Australian schools have shown incredible resilience and...
Live Chat To Engage Enrolment Enquiries
School marketers are looking for ways to keep their prospective families continuously engaged. Chat is the perfect way to do this and there are so many chat platforms available. We're not talking...
School Growth During COVID-19
As Australia looks for a responsible response to the Coronavirus (COVID-19), including restricting mass gatherings and reducing individual contact, many schools are looking to reduce their...
Virtual Open Events For Schools
As a school marketer, you may be on the fence about how to respond in our current climate, deciding if you should wait it out or offer a virtual open day. There is no doubt that virtual open events...
Building Your School’s Marketing Team
What does your school’s dream marketing team look like? In our quest to build our marketing capabilities, you may ask the question, ‘Should we try to cover areas such as website management, SEO and...
Independent School Branding: How To Do It Right
Have you ever felt like your efforts to promote your school's open events and tours are hitting an invisible wall? You invest in your independent school branding campaign with photo shoots, design,...
Google Ads For Schools
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a...
How to Launch a Successful Leaflet Drop Campaign
Have you tried using leaflet deliveries for your school? It sounds simple enough, producing a few leaflets and having a company deliver them door-to-door for you, but it’s not as simple as it...
GDPR Data Protection For Schools
Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...
Facebook Ads for schools: 5 Ways to Improve Results
As the world's second-largest advertising platform, Facebook and Facebook Ads significantly influence consumer choices, travel destinations, and, what schools to attend. While Facebook Ads for...
What Julie McAllister from Barker College Loves About Schools Marketing
Can you tell us a tale from the trenches? This one was just last week actually. With the move to co-education, we're obviously having to redesign and introduce new uniforms for the girls coming into...