Digital Marketing for Schools Report


Every school can flourish using these enrolment growth strategies. Download it now for effective strategies that are waiting for you to implement.

Roberts Digital. Digital Marketing for Schools

Optimise your school marketing strategy to increase enrolments and improve retention.


We’ll design and create highly targeted advertising campaigns for your school.

Google Ads

We can set up online search and display ads to help you reach prospective parents and generate daily enrolment enquiries.


Our SEO services will improve the search visibility of your school and increase web traffic.

Email Marketing

We build and launch high-converting email automation funnels to help schools like yours generate more enrolments.


Not sure how to land the sale? We’ll help you design sales funnels that that convert leads into customers.

School Photography

Set the Standard for your schools brand with great imagery.

Our Work

New School Website Design
“I just wanted to thank Mara for all her excellent work in assisting us with our new website. Her strategic perspective ensured our website has all the functionality required to measure the effectiveness of our marketing efforts and ROI."

Our Work

Virtual Open Day Campaign

Our team built a Virtual Open Event for The Cathedral School complete with an interactive map, live chat, video presentations, a guest poll and student lounge. The event received 160 pre-registrations from prospective families and had over 400 users on the day. They continue to use the platform for individual tour bookings and enquiries.

Our Work

Kindy Enrolments Campaign
Roberts digital built a Kindy start calculator as the first step of a Kindy enquiries campaign that also included a landing page, email automation and digital marketing campaign. This campaign has ongoing success for our client and they continue to receive Kindy leads on a daily basis.

School Marketing


Get the latest school marketing ideas straight to your inbox!

Online Marketing For Schools

How is it that some schools seem to have ongoing success with the smallest of campaign efforts while other schools can work as hard...

How to Advertise School Events

Every event is a reflection on your school and both current parents and prospective parents will draw certain conclusions about your school based on...

Instagram Advertising for Schools

Instagram has a secret power that every school marketer needs to tap into: it’s ability to build community and connect people. In today’s article...


What Our Clients Say

Sean Morrison

Principal, Brisbane Christian College

“Working with Mara was always aspirational and solution based. Mara continually produces high-quality strategies with no maintenance required.  From 2012 – 2017 ISQ identified our College as the strongest growing private school in Brisbane.

Mara was a sufficient team member to our cultural, enrolment and brand growth over these last 8 years. Under Mara’s marketing and spiritual leadership, our College has grown to 3 campuses and almost 1000 children.”

Mel Farley

Director of Marketing, Gippsland Grammar

“Mara is a committed and talented professional who is uniquely positioned to understand the challenges of marketing in the education sector. Authentic, dedicated and 100% current in the use of social media and content marketing. Gets results.”

Justin Lippiatt

Business Manager, Cooloola Christian College

“I just wanted to thank Mara for all her excellent work in assisting us with our new website. Her strategic perspective ensured our website has all the functionality required to measure the effectiveness of our marketing efforts and ROI. 

The creativity of Mara Roberts and her team has been inspiring. I would without hesitation recommend Mara to any educational institution and any organisation wanting to upgrade their website and online presence.”

Digital Marketing For Schools

Hello from Roberts Digital! We’re a team of school marketers that specialise in online marketing for schools and creating amazing digital marketing campaigns. We’re education experts working with Australian  and international schools – an experienced team of web designers, digital marketers, SEO professionals and online marketing experts and we’ve worked on hundreds of school projects from 2017!

We work with school principals, marketing professionals and registrars to cover your schools digital marketing including Facebook advertising, PPC (Pay-per-click) advertising, website development, enquiry tracking and email marketing and search engine optimisation.

Our Australian team has worked with schools around the world and we’re a friendly bunch. We’re all about community and we have a following of our own that read our weekly blog giving you marketing ideas for schools. We also provide strategic insights to Principals via our Princiapls of school growth newsletter. We have Australias largest Facebook group for school marketers called Marketing Mastery For Schools.

We have a lot of resources to help you market your school including the schools marketing toolkit that is full of resrouces to grow your enrolments, a free 60-point audit to access where you are at with your school growth goals, and an ebook to grow your enrolments in 90 days.

We would love to connect with you to see if there is potential to build something awesome. The first step is a short phone call with one of our team members, who will seek to understand your school growth needs and where we can help you.