Digital Marketing Strategies to Increase Enrolments
Digital marketing offers schools many benefits. It is measurable, you can track where your clicks are coming from. It is cost-effective when compared to traditional advertising. It is quick to implement, meaning you can advertise last-minute for an event, which isn’t always possible with traditional marketing. It’s also scalable in the fact that you can spread your net quite wide without having too many different ads that need to be designed.
Digital marketing or internet marketing is everything from website banner ads to search engine advertising such as Google Ads. It’s all of your efforts on social media, including organic reach through your page and paid advertising. There’s also website development and optimization so that you can convert website visitors into customers. There’s also email marketing, just to name a few digital marketing tools available to schools.
How to use digital marketing for your school
There are two ways to approach digital marketing. You can do-it-yourself or you can go with an agency. If you are just sending out social media updates or emailing your contact lists I recommended doing it yourself.
I always recommend an agency if you want to take your digital marketing seriously. An agency will save you a lot of time trying to figure it out. They’ll also raise the professional standard; be it for your website, your media choices, your graphic design, or your copywriting, and they’ll also offer reporting and measurability. An agency should also help you with your media buying choices and your whole digital strategy.
If you aren’t technical, digital marketing can still work for you. I would start with a good website with well-written content.
My actions steps for you to take away – get online with a strong website and remember to get an expert if you want to take your strategy to the next level.