Marketing Resources & Articles

By Mara Roberts
Use Programmatic Advertising to grow enrolments

Use Programmatic Advertising to grow enrolments

An article by Daniela Moreno In a world where technology is changing marketing, there are many ways to effectively reach your audiences and one of these is through ‘Programmatic Advertising’. If you want to run effective ad campaigns for your school that can help you...

A case for search Ads

A case for search Ads

Article by Joeline Dabrowski With billions of searches per day on Google, Search Ads can ensure that you get your brand in front of the right audience at the right time. If you want to start capitalizing on this number of daily searches and earn the attention you need...

How iOS 14 is affecting your Facebook marketing

How iOS 14 is affecting your Facebook marketing

Article by Zoe Lee. If you have any questions regarding Facebook conversions and iOS changes please email zoe@robertsdigital.com.au There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates to Facebook Marketing. To summarize,...

School Prospectus Design

School Prospectus Design

Is your school prospectus getting families across the line to enrol at your school, or is it just another brochure that is filled with details of your college’s programs? Today’s article is an all-in-one guide to everything you need to know to put together an outstanding school prospectus design from the content and creative concept through to the distribution.

5 Steps to a Successful Independent School Marketing Plan

5 Steps to a Successful Independent School Marketing Plan

Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of touch or unrealistic? This article will take you through a framework of thinking so that your school’s marketing plan is actually applied.

Online Marketing For Schools

Online Marketing For Schools

How is it that some schools seem to have ongoing success with the smallest of campaign efforts while other schools can work as hard as ever but never seem to reap the result and cut-through they are looking for? In my experience, the difference lies in the perception that your audience has about your school.

Private School Marketing Strategies

Private School Marketing Strategies

What private school marketing strategies do you have in place? The strategies are the key to targeting an audience who is actively looking to enrol their child in a private school, resulting in a much higher return on investment.

SEO For Schools

SEO For Schools

SEO for schools may be the biggest untapped potential source of enrolments for you. Search rankings are continuously changing and so is SEO practice. This article is a comprehensive go-to article for school marketers that includes everything you need to know to start out in SEO for schools.

10 Creative School Website Design Ideas

10 Creative School Website Design Ideas

research has shown that parents do A LOT of their research online. If your marketing strategy were a car, your website would be the engine because all roads point to your website in this digital age. I’ve seen too many expensive advertising campaigns lead to a poor website and we often are unaware of the loss because of it.