School social media content plays an important role in any school marketing strategy. It's not just about reaching out to prospectives students and their families; it's also a space where you can...
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Blog Posts Articles
How to Choose a School Photographer
Transforming your school's photography from mundane to memorable can be a challenge, but it's an important step in standing out from your competition. What many may not realise, is that quality...
Primary School Website Design Ideas
Nowadays, the first impression of your school doesn’t happen at the front door – it’s on your school website. Just like any organisation, a primary school is expected to have a website that...
Mastering your Lookalike audience
Create impactful campaigns with the ultimate targeting strategy When it comes to marketing strategy, reducing costs and bringing in quality enquiries is the ideal goal. One way to achieve this goal...
Amplifying your brand with Programmatic Audio
Unlock your organisation's sonic presence With streaming entertainment at our beck and call, traditional audio advertising has had to evolve to keep a seat at the table. Enter programmatic audio...
Remarketing: catch the conversions that got away
Remarketing, also known as retargeting, is a powerful advertising strategy that allows you to re-engage with potential prospects who have previously interacted with your business site. This week,...
Turn your organisation into a Digital TV Star
How to get seen with Digital TV ads Thanks to the digital era, advertising on TV has never been more affordable for your organisation. Digital TV has changed the game, bringing advertising through...
Maximise your reach with powerful SEO strategies
Discover how powerful SEO can unlock your growth There's a real art and science to getting your organisation to stand out from the crowd of competitors in today's ever-growing digital landscape....
How ActiveCampaign can make your life easier
Let marketing automation make your life easier! When it comes to keeping our audiences engaged easily and effectively, we all wish there was someone to take those tedious communication tasks off us....
Optimising your Google Business Profile
In our growing digital world, where people are constantly on their phones for both business and pleasure, online presence is absolutely everything. This week, we’re highlighting your Google Business...
Is magazine advertising effective?
Have you ever been tempted to advertise in a magazine just because your competitors are doing it? Not every magazine is effective or worth your marketing spend, so...
Are you ready for the future of web analytics?
Well, it's almost here. Google Analytics 4, or GA4 for short, is set to take centre stage as of July 2023, and it's ready to shake up the analytics game like never before. So, buckle up, and let's...
The Latest Digital Marketing Changes to Take Action On
Keeping up with the latest changes and trends when it comes to Digital Marketing can be challenging. We recently hosted a great interactive webinar looking at the next big 3 changes you need to be...
Google Maps Marketing For Your School: How To Do It
Nowadays, many schools are having a tough time getting students to notice them. There's a lot of competition, and while many schools rely solely on their Google Maps listing to get noticed, it often...
Using Virtual Open Events as part of your Marketing Mix
A Virtual Open Event is a structured online experience designed to introduce prospective families to your school. Operating similarly in objective to an Open Event, a Virtual Open Event offers...
How you can promote your event online and offline
Following on my latest posts, "How to advertise school events" and "Increasing attendance at school open events", let’s look at: How can you promote your event online and offline. Digital...
Increasing Attendance at School Open Events
Following our blog post about "How to advertise School Events", where we covered the event's promotion, in this post, we would like to go a bit further and explain how you can make it successful by...
Using Programmatic Advertising to Grow Enrolments
Article by Daniela Moreno In a world where technology is changing marketing, there are many ways to effectively reach your audiences, and one of these is through ‘Programmatic Advertising’. If you...
A case for Google Search Ads in your Marketing Mix
Article by Joeline Dabrowski With billions of searches per day on Google, Search Ads can ensure that you get your brand in front of the right audience at the right time. If you want to start...
How iOS 14 is affecting your Facebook marketing
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates to Facebook Marketing. To summarize, Apple announced changes with iOS 14 earlier this year that has...
How to create a successful school prospectus design
Is your school prospectus design effectively attracting families to enrol at your school, or is it merely a brochure packed with details of your college’s programs? We may be tempted to play it safe...
Automated Marketing Reports
The beautiful thing about education marketing is that we get to learn from our efforts as we repeat our marketing cycle each year. Our annual marketing calendars allow us to continuously improve...
How to Promote Your School in the Community
As education marketers, we can be tempted to think that our brand presence, local advertisements, and billboards do a lot of the heavy lifting for us to get families and students over the line. And...
5 Steps to a Successful Independent School Marketing Plan
Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of...