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Marketing Resources & Articles

By Mara Roberts

Is magazine advertising effective?

Have you ever been tempted to advertise in a magazine just because your competitors are doing it? Not every magazine is worth your marketing spend, so here’s what you need to consider before spending your marketing budget.

Are you ready for the future of web analytics?

Are you ready for the future of web analytics?

Well, it's almost here. Google Analytics 4, or GA4 for short, is set to take centre stage as of July 2023, and it's ready to shake up the analytics game like never before. So, buckle up, and let's dive into what GA4 has in store for you. First off, let's talk...

Using Programmatic Advertising to Grow Enrolments

If you want to run effective ad campaigns for your school that can help you to reach new audiences and let potential parents know what makes your school unique, without manually selecting from an extensive list of platforms and placements, programmatic advertising is the answer.

How iOS 14 is affecting your Facebook marketing

Apple announced changes with iOS 14 tracking that has had an industry-wide impact on businesses that use mobile apps and web conversion events to optimize, target and report. This has impacted the way in which Facebook is able to receive and process conversion events from tools like the Facebook pixel.

School Prospectus Design

School Prospectus Design

Is your school prospectus getting families across the line to enrol at your school, or is it just another brochure that is filled with details of your college’s programs? Today’s article is an all-in-one guide to everything you need to know to put together an outstanding school prospectus design from the content and creative concept through to the distribution.

5 Steps to a Successful Independent School Marketing Plan

5 Steps to a Successful Independent School Marketing Plan

Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of touch or unrealistic? This article will take you through a framework of thinking so that your school’s marketing plan is actually applied.

Your Three-step Framework for Marketing Success

Your Three-step Framework for Marketing Success

How is it that some schools seem to have ongoing success with the smallest of campaign efforts while other schools can work as hard as ever but never seem to reap the result and cut-through they are looking for? In my experience, the difference lies in the perception that your audience has about your school.