School Website

Design Agency.

Expert Website Design

Our Website Design Agency is tailored for your business or institution. Depending on the size, students and ability to grow enrolments we will choose the design and CMS to best represent your school online. You will get a website that is easy to manage with CMS accessonline tour bookings and enrolment enquiries and a team that specialises in schools marketing advising your project.

Our website Design Portfolio

Our website Design Inclusions

Page Templates & a visual builder for easy content creation

Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.

Optimised Landing Pages for Open Events, Enquiries and Tours

We’ll build proven landing pages that convert at at least 15-20%. Your pages will be advertising ready with clear calls to action and quick registrations for time short visitors.

Online Tour Booking Calendars

Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.

Share News, Events and Blogs in easy to update content section

Your website will become the home of your inbound marketing strategy with a news (blog) section, podcasting and social sharing capabilities ready to drive traffic to your site.

Full access

Full administration and hosting access

Audit of your current access

Our team will audit your current website so that we have the data to back up every design decision

Responsive design

Mobile responsive design

Current content migration

Migrate your current website’s content

SEO optimisation

on-site search engin eoptimisation (SEO) setup for your current content

Site navigation

Site navigation map and menu setup

Analytics setup

Google Analytics, Search Console and Facebook Pixel installation

Contact forms

Opt-in forms for building enquiries and contact forms

Online tour scheduling

Opt-in forms for building enquiries and contact forms

Website training

Training manual and call

Hosting support

Website hosting, support and monthly marketing reports

Get a School website Design Quote


Our Website Design Methodology

Step 1: Research and Planning

Auditing the strengths and weaknesses of your current school website. Developing a project outline including details on the platform and design aesthetic to be followed. Planning the new site structure, navigation and design.

Step 2: Design

Designing a mock-up for your new website including the home page and sub-page. Sourcing imagery, video and graphics to be used on the website and making them web ready.

Step 3: Development

Your website will be developed based on the software and design of choice. Development will focus around mobile-friendliness, usability and content requirements.

Step 4: Launch

After beta testing and cross-browser compatibility testing the website we will made ‘live’. The team will Install Google Analytics and the Facebook pixel and set up a customised report in Google Data Studio for your monthly reporting.

FAQs – Frequently Asked Questions

How do you structure a school website?

School websites are typically broken down into three sections for 1. Prospective parents, 2. Current parents and 3. The broader community.

Most schools will want to provide the information to prospective parents front-and-center. That includes the information they are most frequently looking for such as School fee details, enrolment processes, enquiry forms, and event opportunities such as open events and personal tour bookings.

Information for current families is usually kept easily accessible but “out of the way” of the main website. A parent portal is the cleanest way to provide an easy-to-access directory for parents to find what they need.

Typically schools include the following information in their parent directories:

  • Office hours
  • Staff contact details
  • Bus details and schedules
  • Uniform shop ordering and hours
  • Tuckshop ordering and hours
  • Event calendars
  • Student/parent Software logins.

Information for the broader community can include pages for Past students or Alumni, community events such and Fetes and Fairs or training seminar opportunities that are open to the general public. Many schools also try to include the broader community by hosting a school business directory.

What kind of website would best represent your school?

A dynamic and engaging school website should have a balance between been bold images and aesthetic design and practical detail. School website should have succinct navigation with pages that are no more than 2-levels deep and provide the information that families are most frequently searching for.


As education marketing experperts, Roberts Digital suggests spending the most time on defining your site structure, content and imagery. Pages should be combined and grouped so that information on a particular topic is easy to find.


After a clear structure is defined, the school should choose 5-10 highlight messages they want to communicate and add these brand message through out their content and back up their messages through images and design.


What are some SEO tips for Private Schools?

SEO strategies for private schools revolve around optimising website content and performance, aiming to enhance user experience and increase visibility. Key points include:

  • SEO-Driven Content: Craft content addressing parent concerns, incorporating relevant keywords to improve search engine rankings.
  • On-Page SEO: Integrate parent persona messages into content and optimise keywords in titles, subtitles, and text, with image alt tags and pertinent links.
  • Technical SEO: Focus on page speed and mobile-friendliness to provide a smooth user experience, reducing bounce rates. Tools like PageSpeed Insights and Mobile-Friendly Test aid in assessment.
  • Structured Data: Implement structured data to aid Google’s understanding, resulting in rich results and better visibility.
  • Local SEO: Target local keywords and establish an optimised Google Business Profile with positive reviews and appealing images.
  • SEO Audits: Regularly assess performance, adapting to changing standards.

Prioritise user experience to continually benefit from SEO efforts.
Adopting these strategies ensures your school’s content resonates with parents, providing valuable information and boosting search engine visibility, ultimately supporting recruitment efforts effectively.

Which website builder is best for education?

Schools often have complex websites that speak to multiple audiences. They also often have multiple staff members updating their site and a need to update their website freqently. Because of this, Roberts Digital works with and recommends the following website builders, visual builders and CMSes:

  • WordPress
  • Craft CMS
  • Elementor
  • Wix (for smaller sites)
  • Shopify (for shopping cart integration)
  • Divi

View Related Website Design Articles

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research has shown that parents do A LOT of their research online. If your marketing strategy were a car, your website would be the engine because all roads point to your website in this digital age. I’ve seen too many expensive advertising campaigns lead to a poor website and we often are unaware of the loss because of it.

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