School Branding Strategies
and ServicesÂ
Expert Education Branding and School MarketingÂ
A strong school brand identity essential for any successful education institution. We know that a unique brand helps you stand out from competitors and build emotional connections with prospective parents and students. That’s why our team of education marketing experts work with you to make sure your branding consistently shows how great your school is, both online and offline.Â
Helping you stand out from the crowd
Every school has its own unique personality and culture, and your school brand should reflect that.
Effective digital branding helps students, staff, parents, and others quickly recognise and connect with all the great things your school offers. Whether you need a website redesign, a fresh set of business cards, or a complete rebrand, we offer a range of design services to suit all needs and budgets. We can help you communicate your message more effectively, ensuring your brand is clear, reliable, and believable.
School branding that connects with your audience
School Branding Solutions
The Full Package
Our full school branding and marketing audit ensures your school has what it needs to raise awareness, attract new families, boost enrolment, and retain more students.
What You Get
- Brand Strength Audit
- Digital Marketing Readiness Audit
- Marketing and Enrolment Process
- Alumni Engagement Report
How we future proof your school’s brand
Schools Brand Management
At Roberts Digital, we understand the important role a strong, cohesive brand plays in the success of your school’s identity. That’s why we offer comprehensive brand management services to enhance both your brand strength and brand application.
Brand Application
Our Brand Application Audit forms the foundation of your school branding strategies, providing a thorough overview of your brand’s presence on campus. This audit evaluates how your brand is implemented across various touchpoints, from signage to digital platforms. We compile our findings into a detailed report, offering actionable recommendations to standardise and improve your branding practices.
Audit includes:
- Corporate branding guidelines
- Consistent campus naming and terminology
- Written style guidelines
- Logo and icon application
- Design style and feel
- Marketing collateral (prospectus, brochures, and annual reports).
- Fonts and typography
- Imagery
- Use of graphic elements
Brand Strength
The brand application audit forms the foundation of your school branding strategies, providing a comprehensive overview of your brand’s presence on campus. Findings are compiled into a report with actionable recommendations for standardising branding practices.
Audit includes:
- Six in-person parent focus groups (A mix of campus types – mainstream, early learning and special education).
- An online brand survey for parents covering all campuses.
- An online brand survey for staff; covering all campuses.
- A local community awareness and perception survey – targeting the local demographic of each campus.
Digital Marketing Readiness
The Digital Marketing Readiness Audit will ensure readiness for digital marketing growth strategies with industry best practices and infrastructure.
The Process
The audit will highlight ‘holes in the net’ and assist you to take advantage of any missed opportunities. It will enable your institution to leveraging the multiple sites for the overall benefit of each individual site and lower the overall cost of your digital spend per enrolment acquisition.Â
Audit includes
- Websites and domain consistency
- Use of mobile friendly platforms
- Broken website content and links
- Facebook Business Manager setup and access permissions
- Online enquiry forms
- Email database and segmentation audit
- EDM Templates
- Social media posting policies and guidelines
- Social media pages and profiles setup
- Facebook Pixel Installation
- Google Ads Tag Installation
- Complete Google Maps listings
Marketing and Enrolment Process
The Marketing and Enrolments Processes Audit will enable the College to implement best practice processes for marketing the College and nurturing enquiries through to enrolment.
The Process
This audit is key to operating your school branding strategies, setting the foundations for conversion optimisation and lead generation.
The findings of this report can best be used to increase the number of enrolment enquiries received, increase the conversion rate from enquiry through to enrolment and improve the experience that prospective families have with your college.
Audit Includes
Review of the enrolments process
- The enrolment’s team follow-up process
- Recommendations for your enrolments database
- Enquiry and tour booking forms
- Enrolments collateral
- College Tours and USPs
- Email automation and follow-ups
Marketing systems and processes
- Development of event advertising best practices and guidelines
- Social Media Posting policies and procedures
- Templates for common assets
- Skills assessment and marketing training requirements
Alumni Enagement
The Alumni Engagement report will give you recommendations on how best to engage Alumni in the life of the College while creating lifelong advocates for your institution.
The Process
The Alumni Engagement Audit evaluates how well your institution connects with its alumni community and identifies opportunities to enhance these relationships. This audit involves a detailed analysis of current alumni engagement practices, communication strategies, and event participation rates.
Audit Includes
- Audit of the Alumni audience and potential
- Alumni database and contact information research
Suggestions for launch of an Alumni Program including:
- Events
- Communication and publications
- Committees and ‘roles’
- LinkedIn connections and communications
- Social Media groups and pages
- Staffing requirements
Ready to Refresh your school’s brand identity?
Learn how our proven school branding strategies help increase your admissions.Â
FAQs – Frequently Asked Questions
What is school branding, and why is it important?
School branding involves creating a distinct identity and image for a school that reflects its values, culture, and mission. It’s important because it helps schools stand out, attract students, staff and build trust with potential prospect.Â
What are the key elements of effective school branding?
Effective school branding is made up of various elements, including a memorable logo, consistent visual identity (colours, fonts, imagery), compelling messaging that communicates the school’s unique value proposition, and a cohesive brand experience across all touchpoints.
What role does storytelling play in school branding?
Storytelling is crucial in school branding as it humanises the institution, engages prospective students and parents emotionally, and communicates its values and achievements in a compelling way. Sharing stories about student success, impactful initiatives, and community involvement can strengthen the school’s brand.
How does branding affect a school’s reputation?
Branding plays a significant role in shaping a school’s reputation. A strong and positive brand can enhance perceptions of the school’s quality, values, and offerings, leading to increased credibility and trust within the community.
How can schools ensure consistency in their branding efforts?
Schools can ensure consistency by developing brand guidelines that outline standards for logo usage, color schemes, typography, and messaging. Training staff and stakeholders on these guidelines and regularly auditing materials can help maintain a cohesive brand presence.
How can schools measure the effectiveness of their branding strategies?
Schools can measure branding effectiveness through various metrics, such as enrollment numbers, student retention rates, parent and community engagement levels, surveys assessing brand perception, social media analytics, and feedback. Tracking these indicators helps schools evaluate the impact of their branding efforts and make necessary adjustments.
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