Transforming your school's photography from mundane to memorable can be a challenge, but it's an important step in standing out from your competition. What many may not realise, is that quality...
How to Choose a School Photographer
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strategy and branding Articles
Set Marketing budgets by your Marketing Stage
Okay, so it's officially planning season for our 2024 marketing! BUT before you decide where you need to spend your marketing budget, I'd like you to...
The Latest Digital Marketing Changes to Take Action On
Keeping up with the latest changes and trends when it comes to Digital Marketing can be challenging. We recently hosted a great interactive webinar looking at the next big 3 changes you need to be...
How to Promote Your School in the Community
As education marketers, we can be tempted to think that our brand presence, local advertisements, and billboards do a lot of the heavy lifting for us to get families and students over the line. And...
How to Advertise School Events
Schools have no shortage of events during the year, whether it be open events to drive enrolments or parent events, such as a school musical. Every event is a reflection on your school and both...
Instagram Advertising for Schools
Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...
GDPR Data Protection For Schools
Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...
What Julie McAllister from Barker College Loves About Schools Marketing
Can you tell us a tale from the trenches? This one was just last week actually. With the move to co-education, we're obviously having to redesign and introduce new uniforms for the girls coming into...
Digital Marketing Health Check | Week #8 | Measurement Health
Hello everyone, welcome to the final week of the Digital Marketing Health Check for your school. I hope that this series has been helpful for you. Today, we are looking at measuring the success of...
Email Marketing For Schools: Perfecting Your Follow-Up Strategy
Hello everyone. Welcome to week seven of the Digital Marketing Health Check for your school. If you aren't working through the digital marketing health checklist, click here to access the toolkit...
Digital Marketing Health Check | Week #6 | Messenger Marketing
Hello everyone, welcome to week six of the Digital Marketing Health Check for your school. Today we are looking at Messenger marketing. First of all, I will tell you a little bit about what...
Digital Marketing Health Check | Week #5 | SMS Marketing
Welcome to week five of the digital marketing health check for schools. Today, we are taking a look at SMS marketing. It's often a little overlooked element of our digital marketing for schools, but...
Digital Marketing Health Check | SEO for Schools
Welcome to week four of the Digital Marketing Health Check for Schools. Today we are covering search engine optimisation, or SEO. In week one, we covered your school’s website, in week two we...
Digital Marketing Health Check | Week #3 | Google Ads Health
Today is the third part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Google Ads health. Google online advertising is part of our top layer, all the...
Digital Marketing Health Check | Week #2 | Facebook Health
Hello everyone. Today is the second part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Facebook health. Facebook advertising is part of our top...
Digital Marketing Health Check | Download the Checklist
This is the first video from our 9-part 'Digital Marketing Health Check' series, each week I'll release a new video covering a different element of your digital marketing strategy and looking at how...
Facebook Advertising Ideas to Attract Parents
It's widely known that digital marketing is a must for most schools these days. But with so much stuff online, it’s tough to figure out which digital marketing campaigns will actually catch parents'...
Does your school use online Enquiry Forms?
Every school needs to keep up to date with enrolment enquiries, and the Enrolments team will have different ways of doing this. I’ve seen it all, from an excel spreadsheet tightly kept in a back...
5 Google Marketing Tools for Schools
Today we're going to talk about free Google Marketing tools that you can use as part of your school's marketing tool kit. Google has recently consolidated all of their different tools into the...
Geofencing for Schools – The Power of Location-based Advertising
What is Geofencing? Geofencing allows you to draw a virtual fence around a location and send push notifications or show ads to people once they enter that area. This is done using location...
Building School Community
Today, I want to discuss a really important topic, building community, specifically talking about building parent connections. It's important for students to build connections and to feel connected...
School Testimonials To Build Social Proof
In today's article, I will be discussing social proof. When parents are on the fence about choosing your school for their child, school testimonials are one of the most impactful ways to give your...
Facebook Page Benchmarks
In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...
Managing a Marketing Department
In today's article, I will be answering a question from our Facebook group. The question was from Mel Farley around managing departmental expectations in relation to the production of marketing...