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strategy and branding Articles

How to Choose a School Photographer

How to Choose a School Photographer

Transforming your school's photography from mundane to memorable can be a challenge, but it's an important step in standing out from your competition.  What many may not realise, is that quality...

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How to Advertise School Events

How to Advertise School Events

Schools have no shortage of events during the year, whether it be open events to drive enrolments or parent events, such as a school musical. Every event is a reflection on your school and both...

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Instagram Advertising for Schools

Instagram Advertising for Schools

Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...

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GDPR Data Protection For Schools

GDPR Data Protection For Schools

Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...

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5 Google Marketing Tools for Schools

5 Google Marketing Tools for Schools

Today we're going to talk about free Google Marketing tools that you can use as part of your school's marketing tool kit. Google has recently consolidated all of their different tools into the...

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Building School Community

Building School Community

Today, I want to discuss a really important topic, building community, specifically talking about building parent connections. It's important for students to build connections and to feel connected...

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Facebook Page Benchmarks

Facebook Page Benchmarks

In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...

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Managing a Marketing Department

Managing a Marketing Department

In today's article, I will be answering a question from our Facebook group. The question was from Mel Farley around managing departmental expectations in relation to the production of marketing...

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