Higher Education Marketing
Full service Higher Education Marketing Agency
With our comprehensive suite of digital marketing, advertising, CRM, SIS, and consulting services, Roberts Digital is your all-in-one agency for higher education marketing solutions.Â
With our range of services, we make it easy for you to:
- Bring in more prospective students through digital channels
- Automate and scale your follow-up processes
- Simplify online applications and enrollments
Our goal? To give everything necessary to create strong marketing plan that leads to action, enrolment, retention, and lasting affinity.
Your goals, our solutions
Our strategies for higher education marketing help universities growÂ
We know that what works for a Uni may not work for TAFE. That’s why we specialise in creating custom higher education marketing strategies that address the unique challenges and goals of various higher education institutions. Whether it’s by using social media, search engines or other digital marketing channels, our efforts drive traffic to your website, generate applications, and boost enrolments.
Solutions that drive University enrolments
Higher Education marketing campaigns are about so much more than great ideas. That’s why we implement the full solution for our clients from initial concept through to creative, registrations and much more. Here are some of the ways we do this.
Social media ads and management
Social media advertising can either be a valuable tool for connecting with prospective students or a drain on your marketing budget. We guide schools on where, when, how, and why to use social media effectively, boosting enrollment without wasting time or money on outdated methods that don’t resonate with the next generation of students.
Social media platforms we manage include: Facebook, Instagram, and LinkedIn.
Google Ads for schools
With our custom Google Ads campaigns, your university can reach prospective students and parents right when they’re searching for higher educational opportunities. From highlighting your unique programs to showcasing your campus culture, we’ll write ad copy and target relevant keywords to ensure maximum visibility.
Google Ads for schools
With our custom Google Ads campaigns, your university can reach prospective students and parents right when they’re searching for higher educational opportunities. From highlighting your unique programs to showcasing your campus culture, we’ll write ad copy and target relevant keywords to ensure maximum visibility.
Website design and SEO
Your university’s website should be the cornerstone of your digital marketing strategy. We design and build websites that attract and engage, your key audiences. On top of that, we make sure your site is getting found online. Our higher education SEO specialists keep you updated with the latest best practices in on-page, off-page, and technical SEO to drive high-value traffic to your website and online content.
Email marketing
Convert leads into enrolments with email nurture campaigns that provide real value to prospective students at every stage of their journey. Our email marketing strategy for higher education delivers targeted content to increase engagement, build trust, and lead to more accepted offers.
Email marketing
Convert leads into enrolments with email nurture campaigns that provide real value to prospective students at every stage of their journey. Our email marketing strategy for higher education delivers targeted content to increase engagement, build trust, and lead to more accepted offers.
Inbound and Content marketing
Tomorrow’s students consume more online content than any previous generation. Our content marketing services for higher education are based on a strategic framework that allows you to identify, create, and capitalise on high-impact content opportunities, delivering real, measurable returns on investment.
Why work with usÂ
We deliver results like no one else can
As a fully in-house marketing team we won’t pass the buck and outsource your work. You’ll get to know the people working on your campaigns. For client after client, we deliver on every promise we make.
- We specialise in Niche Industries.
Our team has worked in your role and been in your shoes. That means we know what it takes to get an enrolment across the line, and we can hit the ground running.
- We’re boutique.
No juggling 50+ clients per team member here. We prefer the long-term steady approach, and every client means the world to us.
- Personal, regular and frank marketing chats.
We’ll schedule in a monthly meeting time and provide you with our direct line so you can chat to us any time you want. Every school that works with us becomes better at what they do.
- Transparent reporting available 24/7.
We’ll provide you with live access to a marketing dashboard that shows you so much more than reach and link clicks, but actual tour bookings and enrolments.
- We look after your whole campaign, not just the ads.
That means we will create the campaign plan, audience research, creative, copy, landing pages, optin forms, email automations and so much more.
- You will get a dedicated team member.
Our account manager’s full-time role is to look after you. They’ll be thinking for you and suggest campaigns for future promotions before you even need to get to it.
Your success, our mission
Read firsthand accounts from our clients
Mara and her team are full of knowledge in the digital marketing space. I highly recommend using their services.
I recently had the privilege of working with Mara and her wonderful team on a testimonial video project. Mara and her team were both helpful and professional, which made the process of filming, editing and completing the video run very smoothly. I'm grateful for the opportunity to work with Roberts Digital and highly recommend them!
We are very happy with the services received from the team at Roberts Digital, they have an extensive list of services and extensive knowledge of the local education sector. Having invested in a complete marketing package from photography, web development, social media lead gen, email & CRM services. We can say that their wisdom, attentive customer service, professionalism and adaptive team collaboration have enhanced our marketing approach.
The team at Roberts Digital is exceptional and is a pleasure to work with. Specialist in digital advertising and lead generation. We highly recommend them.
Mara uses her marketing know-how and savvy tech skills to produce practical, results-orientated outcomes for school clients.
Exceptional leader who always obtains outstanding result with complete integrity. Assisted in building our College from a school of 430 children to over 1000 children. 
Get the students you want withÂ
Higher Education Marketing and Student RecruitmentÂ
Learn how our proven higher education marketing strategies can increase your enrolments.Â
FAQs – Frequently Asked Questions
How can higher education marketing help schools stand out online?
Higher education marketing helps schools in Australia to differentiate themselves by highlighting their unique strengths, such as academic programs, faculty expertise, campus culture, and extracurricular opportunities. This differentiation is important for attracting students who are looking for a college or university experience that aligns with their goals and interests.
How important is digital marketing in promoting higher education programs and attracting students?
Digital marketing is incredibly important in promoting higher education programs because of its ability to:
- reach a wide audience
- target specific demographics
- track engagement metrics
- and adjust strategies based on real-time data.
How can data analytics and market research inform higher education marketing strategies for better targeting and outreach?
Data analytics and market research play a crucial role in informing higher education marketing strategies. By analysing demographic data, enrolment trends, website traffic, social media engagement, and other metrics, institutions can gain insights into the preferences, behaviors, and needs of their target audience. This information helps optimise marketing efforts, identify areas for improvement, and make data-driven decisions to better serve current and prospective students.
How can schools effectively reach and engage with prospective students through higher education marketing?
We’ve found that effective strategies for reaching and engaging prospective students include targeted digital advertising campaigns, personalised email marketing, engaging social media content, informative website resources, campus events, and collaborations with high schools and community organisations.
What role does branding play in higher education marketing, and how can schools develop a strong brand identity?
Branding plays an important role in higher education marketing by shaping the perception of a school and creating a lasting impression among students, alumni, faculty, and the community. A strong brand identity across all marketing materials helps build trust and recognition.