SEO For Schools

Across Australia

and New Zealand

SEO for schools

Full Services Education SEO Agency

Boost Your Enrolment With SEO For Schools 

A school’s website serves as a key marketing tool, but its significance fades if it goes unnoticed. When parents search for schools on Google or other search engines, it’s important to secure a top ranking to grab their attention and encourage them to visit your site. This is where effective school SEO strategies come into play.

SEO strategies that get results

We don’t do cookie-cutter shortcuts to meet your Schools’ SEO needs

Helping school websites rank on search engines is cornerstone of what we do in Roberts Digital. We have years of experience running digital marketing campaigns for Private schools, RTOs, Kindergartens, Childcare Centres, Special Schools, Higher Education, Universities, and TAFEs all across Australia and New Zealand. 

And we’ve developed the formula to help higher education institutions and organisations dominate the top position of search results.

We focus on data-driven strategies and provide technical expertise to help schools navigate the online arena. Our team of SEO specialists executes workflows tailored to the needs of every school institution to deliver results that make an impact.

SEO for schools

Our Process

This is how we help your school soar to the top of the search results 

Search Engine Optimisation is one the best, most evergreen methods of growing your school’s online presence. SEO has a proven track record and yields tangible results. But how exactly do we go about setting up an SEO strategy for your school? Let’s run you through the steps, so you know exactly what to expect from working with Roberts Digital SEO team. And when you’re ready to start your growth journey, just hit the button below!

Initial Strategy Consultation

During the first phase, our team starts with an initial strategy consultation. This involves comprehensive analysis and tailored recommendations to optimise online visibility and attract the right audience.

Technical Website Analysis

Then our team starts with a technical SEO analysis of your entire website, finding all low-hanging fruit and potentially huge wins. Technical SEO is the backbone of your website, so we take our time, scouring every nook and cranny for unrealised potential.

In-Depth Keyword Analysis

Time to shine for our research team! They’re going to comb through every piece of your website, your competitor’s websites, and keyword analysis tools. Locating all keywords that you’re already ranking on, you should be ranking on.


Content Optimisation

 Based on our keyword research, our team is going to suggest areas for optimisations. These optimisations will be technical as well as content-focused, and they’re going to make your website even better than it already was. 

Monthly Site Audit and Progress Report

Our monthly site audit and reporting services provide schools with detailed insights into their website’s performance, along with actionable recommendations for continuous improvement in search engine rankings and user experience.

The tools we use to help you climb the ranks 

Google Analytics (GA4)

With its advanced tracking capabilities and user-centric data analysis, GA4 provides us with invaluable insights into user behaviour and engagement patterns. With GA4, we’re able to make data-driven decisions that ensure our SEO efforts are continuously evolving and delivering tangible results.

Google Search Console

Google Search Console plays a pivotal role in our SEO strategy. By providing detailed reports on website performance, keyword rankings, and indexing issues, Search Console helps us identify opportunities for optimisation and troubleshoot any issues that may hinder your search visibility. 

Google Tag Manager

By centralising and managing all our website tags and tracking codes in one place, GTM streamlines our workflow and enables us to deploy tracking pixels, analytics scripts, and conversion tags with ease. This not only saves us time and resources but also ensures accuracy and consistency across all our marketing campaigns.

The Key Benefits of SEO for Schools

Increased Visibility

The core of our SEO strategies involves making your school appears at the top of search engine results. This means parents, students, and prospective staff find you first when searching for the best school in their area. 

Cost-Effective Marketing

Unlike paid ads that require continuous funding, organic SEO provides long-lasting results, making it a cost-effective solution for maximising your school’s budget.

Website Traffic Growth

Effective SEO tactics attract more website visitors. This influx can lead to increased inquiries, applications, and enrollment.


Credibility and Trust

Ranking high in search results can enhance your school’s credibility. As people often perceive top-ranking sites as more trustworthy and authoritative.

Let’s talk.

Learn how our proven SEO strategies can increase your school’s admissions.

FAQs – Frequently Asked Questions

What exactly is SEO, and why is it essential for schools?

SEO stands for Search Engine Optimisation, which involves techniques to improve a website’s visibility on search engines like Google. For schools, a robust SEO strategy ensures that their website ranks higher in search results, making it easier for prospective students, parents, and staff to find them online.

    What specific SEO strategies do you use for schools?

    At Roberts Digital, ourSEO services for schools encompass a range of strategies tailored to meet the unique needs of educational institutions. This includes optimising website content with relevant keywords, improving website speed and mobile-friendliness, enhancing user experience, and building quality backlinks from reputable sources.

    Do you provide ongoing SEO maintenance and monitoring?

    Yes, we offer ongoing SEO maintenance and monitoring to ensure that your school’s website remains optimised and continues to perform well in search engine rankings. This includes regular performance tracking, keyword analysis, content updates, and adjustments to algorithms and trends.

    How can SEO benefit my school’s website?

    SEO can significantly benefit your school’s website by increasing its visibility, driving more organic traffic, and ultimately leading to higher enrolment rates. By optimising your website’s content and structure, SEO helps you attract the right audience and stand out in a competitive educational landscape.

    How long does it take to see results from SEO efforts?

    The timeframe for seeing tangible results from SEO efforts can vary depending on various factors such as the competitiveness of keywords, the current state of your website, and the effectiveness of the implemented strategies. Generally, significant improvements may be noticed within a few months, but continuous optimisation is necessary for long-term success.

    How do you measure the success of your SEO services for schools?

    We measure the success of our SEO services through various key performance indicators (KPIs), including website traffic, keyword rankings, click-through rates, conversion rates, and overall improvements in online visibility and engagement. Our goal is to deliver measurable results that align with your school’s objectives and contribute to its growth and success.

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