Social Media Marketing

for Schools

Across Australia

and New Zealand 

Are You Ready to Grow with Social Media Ads?

Roberts Digital specialises in social media marketing for schools. 

In today’s digital age, maintaining a strong online presence is crucial to reach their target audience effectively. With our expert team of social media strategists, we understand the unique challenges and opportunities that you face when it comes to engaging with your audience. 

Our tailored approach combines creative content creation, strategic planning, and data-driven insights to help you harness the power of social media platforms such as Meta (Facebook and Instagram), LinkedIn, and Twitter. 

Larger, local reach with social media ads

Increase retention, engage enquiries and reach new families in your area using social media.

Whether you’re looking to boost enquiries, enhance brand awareness, or communicate important updates, we’ve got you covered. From crafting engaging posts to running targeted ad campaigns, we know how to create a buzz around your mission and values. We’ll work closely with you to develop a customised social media strategy that aligns with your specific goals and objectives.

Social Media Marketing For Schools

Meta Ads

We started out offering Facebook Ads for Schools and has since grown our offering to all platforms. Meta Ads are still a reliable and effective tool that deserves it’s fair share of your marketing investment.

LinkedIn Ads

LinkedIn is an amazing marketing tools for many sectors including Education, B2B and B2C! The power of LinkedIn is the intentionality of it’s audience and the amazing unrestrained targeting options available. 

Instagram Ads

Instagram for schools works effectively to engage and reengage your audiences! Instagram advertising is targeted, cost effective and engaging. We’ll create just the right creative specifically for the platform.

Other Platforms

Our professional media buyers are trained to place ads on additional niche platforms and channels dependent on your campaign strategy. Broaden your reach to the open web and enquire about niche audiences and platforms. 

Twitter Ads

Twitter is making a comeback and has an amazingly engaged audience. We’ll being this strategy out for specialist audiences and niches with amazing success at a low cost per conversion.

How is Roberts Digital different from other social media marketing agencies?

We are an Australian-based a digital marketing agency that tackles social media advertising with performance-based marketing mindset. We steer clear of “fluff” campaigns with vague metrics – every action we take is aimed at impacting your bottom line and accelerating your business growth.

Our social media marketing experts are industry leaders, boasting numerous successful campaigns and a roster of satisfied clients spanning various sectors. We exclusively focus on performance marketing on social channels, ensuring that every campaign we execute for you is laser-focused, revenue-oriented, and geared towards converting your audience into loyal clients.

What’s Included in our Social Media Ads Service?

Marketing Campaign Plan

Campaign Planning.

Campaign Planning is a crucial phase where our team meticulously crafts a strategic blueprint tailored to your goals, ensuring every aspect is finely tuned for success. We’ll work closely with you to establish clear objectives, refine messaging, identify target audiences, select appropriate channels, and establish key performance indicators (KPIs), ensuring seamless alignment and understanding between our team and yours.

Landing Page Design

Landing Page Design.

Landing Page Design is an integral part of our strategy, where we focus on crafting a visually appealing and user-friendly interface optimised for paid media campaigns. Our expert team ensures the landing page is not only clean, clear, and effective but also strategically designed to maximise conversions, turning visitors into valuable enrolment inquiries or tour bookings. 

Ad Creative Design

Creative Design.

Creative Design is a multifaceted process where we create compelling copy and captivating visuals tailored for each unique placement within your school marketing campaign. Our team’s attention to detail, ensuring that every element aligns seamlessly with your school’s brand identity and campaign objectives. 

Marketing Software Integrations

Software Integrations.

Using software integrations, like chatbots and online booking calendars, is a strategic move that we use at Roberts Digital. It enhances the effectiveness of your school’s campaigns by streamlining communication channels, boosting user engagement, and simplifying the process for potential customers to interact with your school.

Email Marketing and CRM

Email, SMS & CRM.

Using email, SMS, and CRM systems, we automate confirmations and reminders to follow up on every enquiry efficiently. This integrated approach ensures no lead is overlooked, keeping your communication streamlined and your leads engaged, ultimately boosting conversion rates and ROI.

Marketing Campaign Plan

Campaign Planning.

For Campaign Planning, our team will analyse your goals, target audience, and industry landscape to develop a tailored strategy that maximises effectiveness and delivers tangible results. We’ll collaborate closely with you to ensure every aspect of the campaign is meticulously planned and executed to achieve your objectives.

Results driven

Social Media Ads For Schools

Learn how our proven strategies can increase your admissions. 

FAQs – Frequently Asked Questions

What are the key benefits of implementing social media marketing for schools?

Social Media marketing for schools offers numerous benefits, including:

  • Better communication with students, parents, and the community
  • Increased brand awareness
  • Improved student engagement
  • The ability to share important updates and achievements in real-time.

How can social media platforms be used effectively to engage with students, parents, and the community?

At Roberts Digital, we tailor our social media strategies to each platform, ensuring that content is relevant, engaging, and targeted to our audience. We use a mix of informative posts, interactive polls, behind-the-scenes glimpses, and user-generated content to foster meaningful engagement and dialogue with students, parents, and the wider community.

What are some creative ways schools can leverage social media to showcase their unique culture and values?

We believe in highlighting the distinct personality and ethos of each school we work with. We employ creative strategies such as storytelling through student and teacher testimonials, showcasing school traditions and achievements, and encouraging user-generated content that embodies the school’s spirit. By authentically showcasing the school’s culture and values, we engage our audience and strengthen the school’s brand identity.

What types of content are most engaging for school social media channels?

We’ve found that a diverse range of content resonates well with our client’s audiences.

This includes eye-catching visuals such as photos and videos showcasing school events and activities, informative posts about upcoming events or important announcements, student and teacher spotlights, and high-quality video content. 

What strategies can schools use to measure the success and impact of their social media marketing efforts?

To measure the success of our social media marketing efforts, we use a variety of metrics including engagement rates, follower growth, website traffic, and reach.

We also track key performance indicators (KPIs) such as click-through rates, conversion rates, and the number of inquiries or registrations generated through social media channels. By analysing these metrics regularly, we can identify trends, adjust our strategies as needed, and demonstrate the impact of our efforts.

Learn More About The Benefits Of Social Media Advertising