In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
In the first episode of our Unplugged series, we talk to Julie McAllister from Barker College, discussing video production, Facebook ads and mannequins.
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss how you can build social proof and then use it effectively to build your school brand
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage potential parents and in a very measurable way.
Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this week's episode of the Marketing Mastery for School's podcast I share...
Last week we covered the behind the scenes of website management and now this week we will be focusing on your website's appearance. I run through some of the important elements of website design, plus opt-in to the School's Marketing Toolkit to get your copy of the...
For the next two weeks we will be focusing on website management, this week we will be looking at the behind-the-scenes, the backend of your website. Follow along as Mara runs through some of her tips for your school's website, plus opt-in to the School's Marketing...
Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Use the social media planning sheet (you can get it by opting in the the Schools Marketing Toolkit below) to focus your efforts and get better...
iTunesAndroidRSS Hello everyone, this is Mara Roberts and in today’s episode, we are going to be looking at conversion optimisation to create a website that actually converts to paying customers. So many of my clients have tried things like Facebook advertising and...
iTunesAndroidRSS Tim 'escaped the cubical' over eleven years ago and is now the host of Australia's top marketing show: Small Business Big Marketing. Today we chat about how he took the leap into business - giving you the intensive on how to start with no capital. Tim...
iTunesAndroidRSS Sue Papadoulis is an experienced career journalist that wanted something more from her career and the impact her profession was making on the world. Two important career decisions saw Sue using publicity to launch her home-based business, and later...
iTunesAndroidRSS Hello everyone, this is Mara Roberts and today we are talking about on-page Search Engine Optimisation or SEO – all the SEO that happens on your website that you can control. On-page SEO is important for you if you want to get your website to rank...
iTunesAndroidRSS In today's podcast episode I break down the essentials for a $10 daily Facebook advertising schedule. It's a systemized approach that works in harmony with your website that involves a little bit of foresight so get your pen and paper ready and let's...
