Private School Marketing
Education Marketing Experts for Schools
Hello from Roberts Digital! We’re a team of digital marketers that specialise in online marketing for schools and creating amazing digital marketing campaigns. We’re education experts working with Australian and international schools – an experienced team of web designers, digital marketers, SEO professionals and online marketing experts and we’ve worked on hundreds of school projects from 2017!
Education Sectors we service: Private schools, RTOs, Kindergartens, Childcare Centres, Special Schools, Higher Education, Universities, TAFEs.
Find out what we can do for your
Education Marketing
Marketing for Private Schools | What We Do
Social Media Advertising
We’ve mastered the social media algorithms to get you optimal results. Our team reviews your ads on an ongoing daily basis and adjusts your campaigns to get you phenomenal results EVERY month.
Search Advertising
Be the first to get found in the top search engines and layer your targeting with in-market audiences and interests.
Display Advertising
Our dynamic HTML5 display ads will give your brand visibility across the web to both new and warm audiences.
Search Engine Optimisation
Build your websites ability to attract traffic from a wider array of keywords your audience is searching.
Inbound & Content Marketing
Use content to strategically change perceptions and prepare you audience to take action down the line. Build your Principal’s and leader profile and take full advantage of traffic driving channels available to you.
LinkedIn Ads
Reach working parents on LinkedIn and build your Principals and Leadership brand using innovating LinkedIn Campaigns. .
CRM and Email
Build your enquiries database, segment your communications and automat your response with CRM setup, automations and enquiry tracking.
Programmatic Advertising
Take your brand to the open web with visual, content and articles ads. Formats include articles, banners and search ads that are automatically purchased across the open web.
Client Reviews
Mara and her team are full of knowledge in the digital marketing space. I highly recommend using their services.
I recently had the privilege of working with Mara and her wonderful team on a testimonial video project. Mara and her team were both helpful and professional, which made the process of filming, editing and completing the video run very smoothly. I'm grateful for the opportunity to work with Roberts Digital and highly recommend them!
We are very happy with the services received from the team at Roberts Digital, they have an extensive list of services and extensive knowledge of the local education sector. Having invested in a complete marketing package from photography, web development, social media lead gen, email & CRM services. We can say that their wisdom, attentive customer service, professionalism and adaptive team collaboration have enhanced our marketing approach.
The team at Roberts Digital is exceptional and is a pleasure to work with. Specialist in digital advertising and lead generation. We highly recommend them.
Mara uses her marketing know-how and savvy tech skills to produce practical, results-orientated outcomes for school clients.
Exceptional leader who always obtains outstanding result with complete integrity. Assisted in building our College from a school of 430 children to over 1000 children. 
Client Case Studies
190 Virtual Event Registrations
Roberts Digital created a quick turn around virtual open day when an in-person event was no longer possible. Not only was the event marketing a great success with 190 registrations, the virtual event platform kept families engaged throughout the event, families connecting with the enrolments team via chat and applications coming in on the days following the event.
155 Open Event Registrations
“Thank you! You’ve helped us achieve another record tour – 155 registrations, with 114 attended! That’s 73% attendance rate – shows we actually got high quality enquiries.” Jonas C.
Roberts Digital worked alongside our client to achieve 155 registrations over a 6-week social media campaign.
153 Enquiries for a new school launch!
Their enrolment enquiry and scholarship social media campaign resulted in 153 enquiries in less than two months for our new school client!
46 Scholarship Test Applicants!
Our social and search scholarship campaign resulted in 100s of expressions of interest and 46 successful applications to sit the scholarships test!
130 Discovery Day Registrations
The Roberts Digital team launched a social media and Google Search campaign for a discovery day. The campaign fully booked the event with over 130 registrants for the day!
Client Case Studies
190 Virtual Event Registrations
Roberts Digital created a quick turn around virtual open day when an in-person event was no longer possible. Not only was the event marketing a great success with 190 registrations, the virtual event platform kept families engaged throughout the event, failies connecting with the enrolments team via chat and applications coming in on the days following the event.
155 Open Event Registrations
“Thank you! You’ve helped us achieve another record tour – 155 registrations, with 114 attended! That’s 73% attendance rate – shows we actually got high quality enquiries.” Jonas C.
Roberts Digital worked alongside our client to achieve 155 registrations over a 6-week social media campaign.
153 Enquiries for a new school launch!
Their enrolment enquiry and scholarship social media campaign resulted in 153 enquiries in less than two months for our new school client!
46 Scholarship Test Applicants!
Our social and search scholarship campaign resulted in 100s of expressions of interest and 46 successful applications to sit the scholarships test!
130 Discovery Day Registrations
The Roberts Digital team launched a social media and Google Search campaign for a discovery day. The campaign fully booked the event with over 130 registrants for the day!
FAQs – Frequently Asked Questions
How should I promote my school in the community?
There is a range of ways to promote your school in the community and this is especially important because it allows students and parents to maintain a relationship with the school outside of class hours, as well as making a significant impact by giving back to the community.
Promoting your school in the community goes beyond passive advertising. Active engagement is key. While branding and ads play a role, real connections are built through involvement. Active engagement is vital, as relying solely on branding and ads can be limiting.
By participating in local events, collaborating with community organisations, and connecting with key influencers, you can effectively build connections. Utilising social media platforms, creating appealing posters and flyers, and incorporating multimedia like podcasts and videos can enhance your school’s visibility. Initiatives like school gardening programs, electronics recycling, and partnerships with nonprofits can further contribute to community involvement. Collaborating with a photography studio can also foster student engagement. Implementing these strategies will not only increase student attendance but also improve your school’s reputation and relationships with its community members.
What is Media Buying?
Media buying is the strategic process of acquiring ad space across various platforms, aiming to reach the target audience effectively while optimising costs. It spans traditional channels like TV, radio, and print, as well as digital avenues such as social media, websites, and streaming platforms. Media buyers negotiate with publishers, manage budgets, and refine ads for better campaign performance.
For example, in TV media buying, factors like timing, space, and regional scope influence costs. Similarly, on digital platforms, factors like ad placement, dimensions, and website traffic impact pricing. The expense of a media buy correlates with the expected exposure.
Unlike earned and owned media, media buying involves purchased placements. In essence, media buying strategically positions ads, enhancing brand visibility while adhering to financial parameters.
What is a Marketing Dashboard?
A marketing dashboard is a visual tool that consolidates essential metrics to monitor and achieve marketing goals. By presenting summarised reports on a single page, it serves as a vital business intelligence resource.
Utilising techniques like graphs and colour codes, the dashboard swiftly provides insights into performance, bridging the gap between metrics and decision-making.
Spanning high-level to detailed aspects, dashboard metrics are presented in set time frames like weekly, monthly, and quarterly. A well-designed marketing dashboard aligns departments, simplifies performance comprehension, identifies successes and issues, and enhances forecasting accuracy.
What are some SEO tips for Private Schools?
SEO strategies for private schools revolve around optimising website content and performance, aiming to enhance user experience and increase visibility. Key points include:
- SEO-Driven Content: Craft content addressing parent concerns, incorporating relevant keywords to improve search engine rankings.
- On-Page SEO: Integrate parent persona messages into content and optimise keywords in titles, subtitles, and text, with image alt tags and pertinent links.
- Technical SEO: Focus on page speed and mobile-friendliness to provide a smooth user experience, reducing bounce rates. Tools like PageSpeed Insights and Mobile-Friendly Test aid in assessment.
- Structured Data: Implement structured data to aid Google’s understanding, resulting in rich results and better visibility.
- Local SEO: Target local keywords and establish an optimised Google Business Profile with positive reviews and appealing images.
- SEO Audits: Regularly assess performance, adapting to changing standards.
Prioritise user experience to continually benefit from SEO efforts.
Adopting these strategies ensures your school’s content resonates with parents, providing valuable information and boosting search engine visibility, ultimately supporting recruitment efforts effectively.
How Do I Promote a School?
Promoting a school involves managing its image effectively. To start, establish a clear vision, mission statement, and unique features. Evaluate your current image in the community and create an action plan with everyday activities. Ongoing monitoring and improvement are crucial. Quick tips for promotion include:
- Consistent Image: Ensure your desired image is evident everywhere, from the school gate to newsletters, websites, and playing fields. New Identity: Consider a professional designer to craft a new logo and visual brand.
- Office Role: Recognise the school secretary/office’s role in shaping public relations; encourage consistent brand representation.
- Phone Message: Utilise your recorded phone message to share school activities and key brand messages.
- School-Home Contact: Capitalise on all school-home interactions for positive branding.
- Effective Platforms: Choose the best marketing and PR platforms for your school, such as websites, social media, advertising, flyers, direct mail, banners, and billboards.
- Responsibility: Designate individuals or groups responsible for managing marketing and PR, providing necessary resources.
By implementing these strategies, schools can create a strong positive image, enhancing their reputation and attracting students and families.
Recent Blog Articles
Set Marketing budgets by your Marketing Stage
Okay, so it's...
Is magazine advertising effective?
Have you ever been tempted to advertise...
Are you ready for the future of web analytics?
Well, it's almost here. Google Analytics 4, or GA4 for short, is set...