Digital Marketing for
Schools

Google Ads for schools

CRM and Email marketing

We believe in harnessing the potential of customer relationship management (CRM) and email marketing to take your school’s outreach to the next level. This means more streamlined interactions with students, seamless follow-ups, and engaging content delivered right to their inboxes. Our team specialises in making these essential tools work for you, crafting personalised messages that resonate with your audience and drive results. From prospective students to loyal alumni, we’ll help you build lasting connections that truly make an impact.

How should I promote my school in the community?

There is a range of ways to promote your school in the community and this is especially important because it allows students and parents to maintain a relationship with the school outside of class hours, as well as making a significant impact by giving back to the community.

Promoting your school in the community goes beyond passive advertising. Active engagement is key. While branding and ads play a role, real connections are built through involvement. Active engagement is vital, as relying solely on branding and ads can be limiting.

By participating in local events, collaborating with community organisations, and connecting with key influencers, you can effectively build connections. Utilising social media platforms, creating appealing posters and flyers, and incorporating multimedia like podcasts and videos can enhance your school’s visibility. Initiatives like school gardening programs, electronics recycling, and partnerships with nonprofits can further contribute to community involvement. Collaborating with a photography studio can also foster student engagement. Implementing these strategies will not only increase student attendance but also improve your school’s reputation and relationships with its community members.

What is Media Buying?

Media buying is the strategic process of acquiring ad space across various platforms, aiming to reach the target audience effectively while optimising costs. It spans traditional channels like TV, radio, and print, as well as digital avenues such as social media, websites, and streaming platforms. Media buyers negotiate with publishers, manage budgets, and refine ads for better campaign performance.
For example, in TV media buying, factors like timing, space, and regional scope influence costs. Similarly, on digital platforms, factors like ad placement, dimensions, and website traffic impact pricing. The expense of a media buy correlates with the expected exposure.
Unlike earned and owned media, media buying involves purchased placements. In essence, media buying strategically positions ads, enhancing brand visibility while adhering to financial parameters.

What is a Marketing Dashboard?

A marketing dashboard is a visual tool that consolidates essential metrics to monitor and achieve marketing goals. By presenting summarised reports on a single page, it serves as a vital business intelligence resource.
Utilising techniques like graphs and colour codes, the dashboard swiftly provides insights into performance, bridging the gap between metrics and decision-making.
Spanning high-level to detailed aspects, dashboard metrics are presented in set time frames like weekly, monthly, and quarterly. A well-designed marketing dashboard aligns departments, simplifies performance comprehension, identifies successes and issues, and enhances forecasting accuracy.