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Create impactful campaigns with the ultimate targeting strategy When it comes to marketing strategy, reducing costs and bringing in quality enquiries is the ideal goal. One way to achieve this goal...
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates to Facebook Marketing. To summarize, Apple announced changes with iOS 14 earlier this year that has...
Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...
As the world's second-largest advertising platform, Facebook and Facebook Ads significantly influence consumer choices, travel destinations, and, what schools to attend. While Facebook Ads for...
It's widely known that digital marketing is a must for most schools these days. But with so much stuff online, it’s tough to figure out which digital marketing campaigns will actually catch parents'...
In today's article, I will be discussing social proof. When parents are on the fence about choosing your school for their child, school testimonials are one of the most impactful ways to give your...
In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...
 Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your...
Success with social media advertising can be explained in four key steps. In this article, we summarise the framework to work through before you launch your next campaign.  Plan your peak...
With the increasing expectation that organisations maintain a healthy presence on social media, your time can quickly get consumed with developing interesting content, posting regularly and...
I thought I would give you a quick update for those Facebook page owners out there. Facebook has just announced a new tweak to it's newsfeed algorithm. And I think its great news! Many of us post a...
Graph search is a nifty social searching tool that is new to Facebook. Want to know what other pages your fans like or which restaurants they like? Graph search will give you these and other great...
