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School Social Media Content Ideas

School social media content plays an important role in any school marketing strategy. It’s not just about reaching out to prospectives students and their families; it’s also a space where you can create a thriving community around your school. 

If you’re feeling stuck on social media content ideas for your school, don’t worry! We’ve put together some post ideas to help you breathe new life into your social media strategy.

Resourceful and informative posts

As school social media content continues to evolve, it’s becoming a primary information hub. Your school’s social media pages aren’t just about schedules and closures anymore; they’re also becoming go-to resources for your existing students and parents. 

Use your school’s social media platforms as a place for resources by sharing relevant information that your audience will find useful. 

There’s lots of info you can share as part of your school social media content strategy, like:  

  • Term dates  

  • Open day events  
  • Community event your school is exclusively hosting 

See how Mentone Girls Grammar promoted their Verius Series Event on Instagram. Their post features a vibrant graphic that showcases the school’s branding and colours, making it instantly recognisable. The caption gives a sneak peek into what attendees can expect at the event, with a brief overview of the highlights. Plus, it includes a clear call-to-action, directing followers on where to buy their tickets. It’s a smart way to drum up excitement and drive ticket sales while staying true to the school’s identity.  

Posts about your school’s culture

While your school’s social media platforms are fantastic for nurturing community among current students and their families, they also serve as tools for engaging with prospective students and their families. So, you want to share content that provides insight into your school and its offerings. 

These type school social media content don’t have to mimic the content found in your school’s prospectus. Instead, aim to highlight unique accomplishments, or activities that might pique the interest of prospective students and their families.  

The goal is to distinguish your school and foster connections between your school, your faculty, and your students. By sharing these stories, you create an emotional bond that resonates with your audience and sets your school apart. 

Wesley College in Perth demonstrated their strong school culture by joining the World’s Greatest Shave. They shared photos of students and teachers shaving their heads and showing support for leukemia research. These images captured the school’s spirit of unity and compassion, showing their commitment to making a difference in their community. 

Build your brand

Your school’s social media pages provide prospective students and their families with  insights into what your school has to offers. What better way to give a glimpse into life at your school than through the voices of students, both current and former? 

Testimonials serve as powerful tools for sharing uplifting stories that educate both current and prospective students about your school’s culture and values. Additionally, highlighting successful alumni showcases the impact of your institution beyond graduation, showcasing your school’s legacy of achievement. 

Emmanuel College in the Gold Coast did a great job building their school’s brand on social media. Sharing video testimonials from alumni before their annual reunion weekend. These videos told the stories of former students, showing how Emmanuel College made a lasting impact on their lives.  

School sporting highlight

If sports are a big deal at your school or college, make sure to highlight key rivalries and major events that students, parents, coaches, and the community will be excited about. Leave space for on-the-ground content—like game highlights, spirited fans, or memorable moments during close matches or rivalries. This kind of content gets people fired up and engaged. 

Knox Grammar set a great example by showcasing their sporting achievements, such as retaining the Thyne Challenge Shield for the eighth consecutive year. They didn’t just announce the win; they also broke down the scores and records made during the event. It’s a great example of how to effectively communicate and celebrate sporting achievements on social media while keeping your audience informed and involved. 

Academic achievements

Students put in a lot of hard work, and what they achieve is pretty amazing. Sharing your student’s accomplishments does a few good things:  

  • First, it helps create a supportive and grateful atmosphere.  
  • Second, it lets students know they’re appreciated and valued.  
  • And finally, it gives your community a peek into the great stuff happening at your school—exactly the kind of content they love.  

Once you start, you’ll see how quickly people will start cheering on your students on social media. 

For example, Geelong Grammar School did an outstanding job of showcasing the accomplishments of its graduating class on social media. They broke down the ATAR scores and highlight the top two students who achieved the highest marks, celebrating their hard work and dedication. These posts not only recognise individual achievements but also inspire pride and motivation throughout the school community. 

Staff profiles

Another great way of showing off your school on social media is by regularly shining the light on your different staff members.  

These posts not only show appreciation for the featured person or team but also give your audience a chance to get to know the people who make up your school’s story. 

They tend to spark a lot of engagement, with friends, family, and supporters of the spotlighted staff member. It’s a great way to reach out to your community and connect with a wider audience. 

Just take a look at Barker College. They made an amazing video to commemorate and honour the remarkable tenure of Mr. Phillip Heath AM, their 9th Head, who marked a decade of leadership.  

The video beautifully captured Mr. Heath’s profound impact on Barker College, showcasing his dedication, vision, and unwavering commitment to excellence. The video not only celebrated Mr. Heath’s achievements but also highlighted the enduring legacy he leaves behind.  

Event recaps

With so much happening on campus, from clubs and sports to events and classes, there’s always something exciting going on. Capture those moments, add a catchy caption, and share them with everyone.

Show off the variety of activities that make up campus life and give people a taste of what it’s like there. Provide some context so they understand what’s happening in each photo and how they can join in on the fun in the future. 

Penrhos College hit the mark by wrapping up their Term 1 highlights in a feature. By showcasing key moments and achievements from the term, they provided a comprehensive overview of campus life and activities. This post not only captured the diversity of experiences at Penrhos College but also demonstrated their commitment to celebrating student successes and community events.  It’s a great example of how to keep everyone informed and involved in the school’s journey throughout the term. 

Throwback photos

#TBT, or Throwback Thursday, isn’t just a social media trend; it’s a fantastic opportunity to showcase your school’s rich history and memorable moments. Whether it’s a snapshot from 20 years ago or a highlight from last summer, sharing these nostalgic memories helps tell your school’s story.

When you share a throwback photo, not only are you honouring your school’s heritage, but you’re also telling your audience about the milestones that shaped your establishment.  

Brisbane Girls Grammar nailed this idea by sharing photos from their 1960 Open Day to promote their 2023 event. By blending nostalgia with anticipation, they sparked interest and excitement among their audience, showing how their tradition of excellence continues. 

Streamline your school social media content today

As you’ve seen, social media can be a crucial component of your school’s marketing strategy, but it requires dedication and effort to execute effectively.

At Roberts Digital, we understand that managing a school demands a significant investment of time and resources. That’s why we offer comprehensive social media management services designed to streamline the process for you.

From crafting engaging content to maintaining an active online presence, our team is here to support you every step of the way, allowing you to focus on what matters most: providing a top-quality education for your students.

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