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Helping Schools Flourish Online Since 2018
Why schools need specialised website design
Schools don’t just need a good-looking website, they need one that works across multiple audiences and drives real enrolment outcomes.
At Roberts Digital, we understand that a school website isn’t built for a single user. It needs to seamlessly serve parents, students, staff and prospective families, each with different needs, questions and decision points. That requires more than generic design. It requires a structure built around how schools actually operate and how families make decisions.
A specialist approach ensures your website reflects your school’s unique culture, meets the expectations of the education sector, and functions as a high-performing marketing tool, not just a digital brochure.
Examples of school websites we’ve designed
Our approach to school website design
Research and Planning
Our team audits your current website’s strengths and weaknesses before submitting a project outline detailing the new site structure and navigation.
Sketching the Blueprint
Once the project outline is approved, we start designing a mock-up for your new website including the home page and sub-pages.
Bringing the Designs to Life
Your website will be developed based on the software and design of choice. Development will focus around mobile-friendliness, usability and any specific content requirements.
Going Live and Continuous Improvement
After beta testing and cross-browser compatibility testing the website we will made ‘live’. The team will Install Google Analytics and the Facebook pixel and set up a customised report in Google Data Studio for your monthly reporting.
Our School Website Design Services Includes:
Page Templates & a visual builder for easy content creation
Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.
Optimised Landing Pages for Open Events, Enquiries and Tours
We’ll build proven landing pages that convert at at least 15-20%. Your pages will be advertising ready with clear calls to action and quick registrations for time short visitors.
Online Tour Booking Calendars
Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.
Share News, Events and Blogs in easy to update content section
Your website will become the home of your inbound marketing strategy with a news (blog) section, podcasting and social sharing capabilities ready to drive traffic to your site.
Full access
Full administration and hosting access
Audit of your current access
Responsive design
SEO optimisation
Site navigation
Online tour scheduling
Analytics setup
Contact forms
Current content migration
Hosting support
Website training
FAQs about School Website Design
How do you structure a school website?
School websites are typically broken down into three sections for 1. Prospective parents, 2. Current parents and 3. The broader community.
Most schools will want to provide the information to prospective parents front-and-center. That includes the information they are most frequently looking for such as School fee details, enrolment processes, enquiry forms, and event opportunities such as open events and personal tour bookings.
Information for current families is usually kept easily accessible but “out of the way” of the main website. A parent portal is the cleanest way to provide an easy-to-access directory for parents to find what they need.
Typically schools include the following information in their parent directories:
- Office hours
- Staff contact details
- Bus details and schedules
- Uniform shop ordering and hours
- Tuckshop ordering and hours
- Event calendars
- Student/parent Software logins.
Information for the broader community can include pages for Past students or Alumni, community events such and Fetes and Fairs or training seminar opportunities that are open to the general public. Many schools also try to include the broader community by hosting a school business directory.
What are some SEO tips for Private Schools?
SEO strategies for private schools revolve around optimising website content and performance, aiming to enhance user experience and increase visibility. Key points include:
- SEO-Driven Content: Craft content addressing parent concerns, incorporating relevant keywords to improve search engine rankings.
- On-Page SEO: Integrate parent persona messages into content and optimise keywords in titles, subtitles, and text, with image alt tags and pertinent links.
- Technical SEO: Focus on page speed and mobile-friendliness to provide a smooth user experience, reducing bounce rates. Tools like PageSpeed Insights and Mobile-Friendly Test aid in assessment.
- Structured Data: Implement structured data to aid Google’s understanding, resulting in rich results and better visibility.
- Local SEO: Target local keywords and establish an optimised Google Business Profile with positive reviews and appealing images.
- SEO Audits: Regularly assess performance, adapting to changing standards.
Prioritise user experience to continually benefit from SEO efforts.
Adopting these strategies ensures your school’s content resonates with parents, providing valuable information and boosting search engine visibility, ultimately supporting recruitment efforts effectively.
What kind of school website design would best my suit school?
A dynamic and engaging school website design should have a balance between been bold images, aesthetics and practical detail. School website’s should have succinct navigation with pages that are no more than 2-levels deep and provide the information that families are most frequently searching for.
As education marketing experts, Roberts Digital suggests spending the most time on defining your site structure, content and imagery. Pages should be combined and grouped so that information on a particular topic is easy to find.
After a clear structure is defined, the school should choose 5-10 highlight messages they want to communicate and add these brand message through out their content and back up their messages through images and design.
What are the benefits of refreshed school website?
A great school website design brings many benefits. With an effective school website design, schools can engage current students, attract new families, and establish a strong online presence. Whether you need a basic website or a more advanced dynamic portal, a well-designed school website offers several key advantages:
Attract Prospective Students and Parents
A good school website design sparks interest in your school. It can help build awareness through professional design, user-friendly interfaces, and engaging content. For instance, you can highlight your teaching staff, showcase your facilities, and display work from students.
Build Community Connections
School website design is an excellent way to improve communication within your school community. A well-designed school website allows teachers, staff, and parents to connect easily through features like messaging, email, and social media links.
Improving School Authority and Online Credibility
Investing in quality school website design helps establish a strong online presence and authority. A professionally crafted school website is crucial for presenting your school’s credibility and building a lasting digital asset.
If you’re searching for a web design company for schools, Roberts Digital is here to help. We believe in harnessing the power of digital tools for schools and offer the expertise you need. Get in touch with one of our team members today and see how we can help your school flourish online.
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