School Website
Design Agency.
Expert Website Design
Our website Design Portfolio
Queen Margaret College
Microsite
Brighton Grammar
Microsite
Cooloola Christian College
Website Design
The Cathedral School
Website Development
Warwick Christian College
Microsite
Wisdom College
Website Design
Masada College
Website Refresh
Gippsland Grammar
Newsletter Website
Our website Design Inclusions
Page Templates & a visual builder for easy content creation
Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.
Optimised Landing Pages for Open Events, Enquiries and Tours
We’ll build proven landing pages that convert at at least 15-20%. Your pages will be advertising ready with clear calls to action and quick registrations for time short visitors.
Online Tour Booking Calendars
Every aspect of your website will be editable without the need for code with a visual builder – you can edit content right on the page. Additionally, page templates can be used and replicated with a few clicks.
Share News, Events and Blogs in easy to update content section
Your website will become the home of your inbound marketing strategy with a news (blog) section, podcasting and social sharing capabilities ready to drive traffic to your site.
Full access
Audit of your current access
Responsive design
Current content migration
SEO optimisation
Site navigation
Analytics setup
Contact forms
Online tour scheduling
Website training
Hosting support
Get a School website Design Quote
Our Website Design Methodology
Step 1: Research and Planning
Auditing the strengths and weaknesses of your current school website. Developing a project outline including details on the platform and design aesthetic to be followed. Planning the new site structure, navigation and design.
Step 2: Design
Designing a mock-up for your new website including the home page and sub-page. Sourcing imagery, video and graphics to be used on the website and making them web ready.
Step 3: Development
Your website will be developed based on the software and design of choice. Development will focus around mobile-friendliness, usability and content requirements.
Step 4: Launch
After beta testing and cross-browser compatibility testing the website we will made ‘live’. The team will Install Google Analytics and the Facebook pixel and set up a customised report in Google Data Studio for your monthly reporting.
FAQs – Frequently Asked Questions
How do you structure a school website?
School websites are typically broken down into three sections for 1. Prospective parents, 2. Current parents and 3. The broader community.
Most schools will want to provide the information to prospective parents front-and-center. That includes the information they are most frequently looking for such as School fee details, enrolment processes, enquiry forms, and event opportunities such as open events and personal tour bookings.
Information for current families is usually kept easily accessible but “out of the way” of the main website. A parent portal is the cleanest way to provide an easy-to-access directory for parents to find what they need.
Typically schools include the following information in their parent directories:
- Office hours
- Staff contact details
- Bus details and schedules
- Uniform shop ordering and hours
- Tuckshop ordering and hours
- Event calendars
- Student/parent Software logins.
Information for the broader community can include pages for Past students or Alumni, community events such and Fetes and Fairs or training seminar opportunities that are open to the general public. Many schools also try to include the broader community by hosting a school business directory.
What kind of website would best represent your school?
A dynamic and engaging school website should have a balance between been bold images and aesthetic design and practical detail. School website should have succinct navigation with pages that are no more than 2-levels deep and provide the information that families are most frequently searching for.
As education marketing experperts, Roberts Digital suggests spending the most time on defining your site structure, content and imagery. Pages should be combined and grouped so that information on a particular topic is easy to find.
After a clear structure is defined, the school should choose 5-10 highlight messages they want to communicate and add these brand message through out their content and back up their messages through images and design.
What are some SEO tips for Private Schools?
SEO strategies for private schools revolve around optimising website content and performance, aiming to enhance user experience and increase visibility. Key points include:
- SEO-Driven Content: Craft content addressing parent concerns, incorporating relevant keywords to improve search engine rankings.
- On-Page SEO: Integrate parent persona messages into content and optimise keywords in titles, subtitles, and text, with image alt tags and pertinent links.
- Technical SEO: Focus on page speed and mobile-friendliness to provide a smooth user experience, reducing bounce rates. Tools like PageSpeed Insights and Mobile-Friendly Test aid in assessment.
- Structured Data: Implement structured data to aid Google’s understanding, resulting in rich results and better visibility.
- Local SEO: Target local keywords and establish an optimised Google Business Profile with positive reviews and appealing images.
- SEO Audits: Regularly assess performance, adapting to changing standards.
Prioritise user experience to continually benefit from SEO efforts.
Adopting these strategies ensures your school’s content resonates with parents, providing valuable information and boosting search engine visibility, ultimately supporting recruitment efforts effectively.
Which website builder is best for education?
Schools often have complex websites that speak to multiple audiences. They also often have multiple staff members updating their site and a need to update their website freqently. Because of this, Roberts Digital works with and recommends the following website builders, visual builders and CMSes:
- WordPress
- Craft CMS
- Elementor
- Wix (for smaller sites)
- Shopify (for shopping cart integration)
- Divi
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