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Digital Marketing Articles

School Social Media Content Ideas

School Social Media Content Ideas

School social media content plays an important role in any school marketing strategy. It's not just about reaching out to prospectives students and their families; it's also a space where you can...

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Instagram Advertising for Schools

Instagram Advertising for Schools

Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...

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Digital Marketing Strategy for Schools

Digital Marketing Strategy for Schools

The key to executing a successful digital marketing strategy for schools is planning for success. Many parents will begin researching schools long before their child is ready to enrol, so it’s...

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Google Ads For Schools

Google Ads For Schools

We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a...

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GDPR Data Protection For Schools

GDPR Data Protection For Schools

Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...

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5 Google Marketing Tools for Schools

5 Google Marketing Tools for Schools

Today we're going to talk about free Google Marketing tools that you can use as part of your school's marketing tool kit. Google has recently consolidated all of their different tools into the...

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Facebook Page Benchmarks

Facebook Page Benchmarks

In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...

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