Keeping up with the latest changes and trends when it comes to Digital Marketing can be challenging. We recently hosted a great interactive webinar looking at the next big 3 changes you need to be aware of, how they impact you and what action steps you need to take....
Marketing Resources & Articles
by Mara RobertsHow you can promote your event online and offline
Whether you use digital marketing, traditional marketing or both, in this article, we guide you on how can you advertise your school event and be successful.
Instagram Advertising for Schools
Instagram has a secret power that every school marketer needs to tap into: it’s ability to build community and connect people. In today’s article we want to show you how to tap into all of Instagram’s goodness to strengthen your community and get new enrolments as part of your overall school marketing strategy.
Digital Marketing Strategy for Schools
The key to executing a successful digital marketing strategy for schools is planning for success. A digital marketing strategy will continue to work hard for your school if planned, developed and executed in a way that’s carefully considered, as well as data-driven.
Google Ads For Schools
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a main source of new leads. Why do people use Google Adwords? If you had...
GDPR Data Protection For Schools
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
Does your school use online Enquiry Forms?
An enquiry database is the first essential ingredient for a successful enrolments team but many schools are yet to embrace the digital world with online forms. In this article I explore the benefits and how you can take your enquiries online.
5 Google Marketing Tools for Schools
Google offers a great suite of products under the the Google Marketing Platform and today I will be discussing five essential tools for your school.
School Testimonials To Build Social Proof
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss how you can build social proof and then use it effectively to build your school brand
Facebook Page Benchmarks
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
Alternatives To Facebook For Open Event Advertising
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
YouTube for Schools – Embracing the Value of Video
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage potential parents and in a very measurable way.