Roberts Digital Educational Marketing

   hello@robertsdigital.com.au
  07 3185 5025

School email marketing

Find out what we can do for  your school’s marketing

Let marketing automation make your life easier!

When it comes to keeping our audiences engaged easily and effectively, we all wish there was someone to take those tedious communication tasks off us. This week, to help you fine-tune your email marketing, we’re shining a spotlight on ActiveCampaign – an essential program that takes a load off your mind by automating the marketing you don’t have time for.

The Opportunity

ActiveCampaign is a fantastic tool that allows you to enhance your audience engagement through persuasive automated emails and interactions, tailor made for your school and your campaigns. This multi-channel marketing tool doesn’t limit you to just emails; it can be used to send SMS messages, create automated social media campaigns, and integrate a wide range of third party apps. By implementing the right strategies, this program can assist you in engaging and keeping track of current and prospective customers, as well as attracting new enrolments.

The Benefit

Not only does marketing automation save you time to focus on your main strategy and nurturing leads, but schools that use ActiveCampaign have reported a 30% increase in engagement, as well as higher enrolment rates. You can look forward to seeing these results for yourself through improved communication, which can be set up easily to personalize emails, segment and target your audiences, and even score your top leads.

How to Do It

Regardless of your tech skills, this program simplifies the entire marketing automation process. But to make it even easier for you, here are three ways to optimise ActiveCampaign:

1. Building your contact database
Your contact database is essential when it comes to conversions, and forms are one of the best ways to build this database. Set up so that contacts gain access to specific data you offer by providing contact information, forms help with segmenting your audience and assist in creating personalized and targeted communications.

You can find a full guide on utilising forms in ActiveCampaign here.

2. Automate your communications
Setting up your automations is the perfect way to streamline communications with your customers. For example, if you have an Open Day event coming up, you can create triggers to start sending out a number of targeted communications, such as Open Day information, attendance confirmation, and follow-up emails with the next steps towards enrolment.

You can learn how to set up your automations and triggers here.

3. Tracking and reporting for success
Stay on top of your campaign’s success with conversion tracking and segmentation, set up to ensure your communications are both engaging and effective. With reporting metrics like open, click-through, and unsubscribe rates, staying on top of your campaign objectives has never been easier.

Find out how to segment your audience here.

Interested in finding out more about how ActiveCampaign can make your school’s communications easier?

Contact us today and our team will be glad to guide you through the process of setting up and optimising your ActiveCampaign for great results.

Examples of LinkedIn Newsletters Done by Schools

From The Principal

Read More

Building the ship while flying

A new Principal’s journey in Whole School Improvement

Read More

Use Video to Add Context and Personality

Video is one of the most effective ways schools can communicate on LinkedIn, particularly when the goal is to explain, reassure, or give context — not to entertain or impress.

For schools, video works best when it focuses on:

  • Short messages from principals or leadership teams
  • Explanations of programs, pathways, or learning models
  • Teachers talking through how learning happens in practice
  • Insights into industry partnerships or senior school outcomes

Used consistently, video helps prospective families and staff understand how a school operates, rather than relying solely on written descriptions.

Below are examples of how schools are using video on LinkedIn effectively.

Use LinkedIn to Support Recruitment, Not Just Vacancies

LinkedIn is widely used for education recruitment in Australia, but posting job ads alone rarely delivers the best results.

Schools that attract strong candidates tend to:

  • Share content that reflects daily life at the school
  • Highlight professional learning and staff support
  • Give visibility to leadership and school values

When job opportunities are shared within this broader context, they reach candidates who already have a sense of alignment with the school.

Encouraging staff to share roles within their own networks further strengthens reach and improves candidate quality.

LinkedIn works best for schools when it is treated as a long-term brand channel rather than a noticeboard.

By focusing on people, consistency, and clear communication, education marketers can use LinkedIn to support recruitment, engagement, and reputation-building — without overcomplicating the process.

Delivering Exceptional Outcomes

#1 Digital Marketing Agency and Community

Need a quote for an upcoming campaign or to learn what’s possible? Get in touch with us for a friendly chat and find out how we can help you.