Roberts Digital Educational Marketing

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How to get seen with Digital TV ads

Thanks to the digital era, advertising on TV has never been more affordable for your organisation. Digital TV has changed the game, bringing advertising through on-demand platforms to the local level.

This week, we’ll look into how you can run a successful Digital TV campaign to boost your organisation’s local presence, brand searches and trust.

The Opportunity

In a world where people are constantly consuming content and information, Digital TV ads are a fantastic way to stand out from the crowd. Through a combination of sight and sound, Digital TV gives you the chance to create truly visually compelling and memorable ads, offering you the ability to create emotional connections with your audience.

The Benefit

With Digital Tv ads, the sky is your limit when it comes to benefits. From precision targeting across a number of platforms, clickable links and measurable metrics, you really do get more bang for your buck with a good Digital TV ads strategy compared to traditional TV advertising. And the best part is, Digital TV allows you to update and adapt your campaign based on performance, ensuring your campaign is always performing.

How to Do It

Follow these steps to get the most out of your Digital TV campaign:

1. Implementing the right targeting strategy
The ultimate bread and better to any campaign, is targeting. When it comes to Digital TV ads precision is key. You can target your audience by specific information such as: location, interests, gender, demographics, behaviours and more. Start your campaign by finding your target audience to tailor your content for maximum relevance and engagement.

2. Create compelling and engaging content
With Digital TV ads, you want to make sure you deliver content that is visually appealing, resonates with your audience and aligns with your brand. These ads are quick to produce and provide you with up to 30 seconds to get your message across. Be sure to really utilise the multi-media capabilities that Digital TV has to offer like including interactive elements to tell a story that captivates and engages with your audience on an emotional level.

3. Monitor and optimise
For a truly successful campaign, it’s always sound advice to stay on top of your metrics. This allows you to track the performance of your Digital TV ads campaign to continuously optimise for the best results. Look at and analyse key data such as impressions, click-through rates and conversions to help identify audience trends and campaign strengths and weaknesses.

By incorporating Digital TV ads into your marketing strategy, you can leave a lasting impression on your audience through the use of compelling and engaging content, potentially boosting your conversions and organisations trust.

To learn more on how to create a successful campaign using Digital TV ads, contact us today or submit an enquiry here.

Examples of LinkedIn Newsletters Done by Schools

From The Principal

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Use Video to Add Context and Personality

Video is one of the most effective ways schools can communicate on LinkedIn, particularly when the goal is to explain, reassure, or give context — not to entertain or impress.

For schools, video works best when it focuses on:

  • Short messages from principals or leadership teams
  • Explanations of programs, pathways, or learning models
  • Teachers talking through how learning happens in practice
  • Insights into industry partnerships or senior school outcomes

Used consistently, video helps prospective families and staff understand how a school operates, rather than relying solely on written descriptions.

Below are examples of how schools are using video on LinkedIn effectively.

Use LinkedIn to Support Recruitment, Not Just Vacancies

LinkedIn is widely used for education recruitment in Australia, but posting job ads alone rarely delivers the best results.

Schools that attract strong candidates tend to:

  • Share content that reflects daily life at the school
  • Highlight professional learning and staff support
  • Give visibility to leadership and school values

When job opportunities are shared within this broader context, they reach candidates who already have a sense of alignment with the school.

Encouraging staff to share roles within their own networks further strengthens reach and improves candidate quality.

LinkedIn works best for schools when it is treated as a long-term brand channel rather than a noticeboard.

By focusing on people, consistency, and clear communication, education marketers can use LinkedIn to support recruitment, engagement, and reputation-building — without overcomplicating the process.

Delivering Exceptional Outcomes

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Need a quote for an upcoming campaign or to learn what’s possible? Get in touch with us for a friendly chat and find out how we can help you.