Get practical marketing ideas straight to your inbox >>
"We want something new, different" It's a phrase we often hear from our clients who want to stand out from from other private school competitors. Newness is enticing—it's synonymous with innovation...
This is the first video from our 9-part 'Digital Marketing Health Check' series, each week I'll release a new video covering a different element of your digital marketing strategy and looking at how...
It's widely known that digital marketing is a must for most schools these days. But with so much stuff online, it’s tough to figure out which digital marketing campaigns will actually catch parents'...
Every school needs to keep up to date with enrolment enquiries, and the Enrolments team will have different ways of doing this. I’ve seen it all, from an excel spreadsheet tightly kept in a back...
Today, I want to discuss a really important topic, building community, specifically talking about building parent connections. It's important for students to build connections and to feel connected...
How do School Marketers decide what to write on their advertising and collateral, such as billboards, flyers and magazine ads? So many school marketers struggle with copywriting that will appeal to...
As marketers we want to show a return on investment for our efforts, however, with traditional marketing, this can be difficult. Here you have a few ways you can measure your traditional marketing...
Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your...
Success with social media advertising can be explained in four key steps. In this article, we summarise the framework to work through before you launch your next campaign. Plan your peak...
How do school marketers show value to their Principals? One of the most challenging parts of our role as school marketers is showing value for what we do, and we are expected to show value every...
If you have a website, then you need to know all about SEO, or Search Engine Optimisation, or you won't be seen. It's all well and good having a pretty website, but more effort and attention should...
Websites can be complex to manage with hundreds of pages, different products and services to showcase, and constant news that needs to be shared. Businesses either get it right or lag behind with...
With the increasing expectation that organisations maintain a healthy presence on social media, your time can quickly get consumed with developing interesting content, posting regularly and...
We all put a lot of effort into reaching new audiences with our online marketing efforts, but how do we make sure that we are diligent with the enquiries we have while maximising contact with people...
Access the School Marketing ToolkitWe recently discussed in the Marketing Mastery For Schools Facebook Group how a school was able to sign up 400 enquiries in...
iTunesAndroidRSS Hello everyone, this is Mara Roberts and today we are talking about on-page Search Engine Optimisation or SEO – all the SEO that happens on your website that you can control....
My competitor just paid $5,000 for something that took me 30 minutes to do – Search Engine Optimisation. It always surprises me that some business owners haven't realised that they don't operate in...
One of my regular clients was launching a new service in a field that was entirely different to his current offering ... Being a business consultant he wanted to do things right and have market...
Graph search is a nifty social searching tool that is new to Facebook. Want to know what other pages your fans like or which restaurants they like? Graph search will give you these and other great...
