If you have a website, then you need to know all about SEO, or Search Engine Optimisation, or you won’t be seen. It’s all well and good having a pretty website, but more effort and attention should go into having your website found when people key in keywords that your customers will be searching.
I’ve seen so many people invest in a website and then do nothing for SEO. In my opinion, this is all the wrong way around. SEO is pivotal to your success. Search Engine Optimisation will help you to reach the top search results for the keywords that your audience is searching. If you aren’t ranking on the first page or the top 3 results, then you’ve definitely lost potential business. Search Engine Optimisation is a cost-effective way to get new customers because you don’t actually pay for the clicks, but you do have to invest time and energy into SEO to make sure that you are in the top results. SEO is increasingly competitive and it takes a consistent approach to get good results.
How to Save with Your SEO
SEO is an area where unfortunately people can waste money paying search engine optimisation companies to do unknown work on a site that they aren’t seeing any measurable results for. Don’t pay an SEO company if you don’t know what it is that they’re doing and if you don’t get monthly reports to show your progress. A good SEO company will be adding good quality content to your website or they’ll tweak current content and images to make it more SEO friendly. You should be able to see your investment on your website and not just have unknown work done on 3rd party sites that you never actually get to see. Those techniques typically don’t work. All of our SEO work is focused on your website so that it invests in your selling platform.
Going Around in Circles with Your SEO?
The best way to prevent going around in circles, having a great results one month and a lacklustre result the next, is to get monthly comparable reports so that you can see your progress each month. You need to know exactly what work is being done and when it is being done so that everyone is accountable. The more transparency and accountability with your SEO work, the better your results will be.
I currently offer SEO work for my clients and I have got great reviews for the results that they have achieved. If you would like to know how I can help you with your SEO, or search engine optimisation, please book a consultation to see if I can help you.