Social media is a great tool for you to get new business, but don’t forget, it’s a social platform, not a sales platform. Your content needs to be fun, and social while meeting your business goals.

The options are endless for business when it comes to social media, and the main platforms include Facebook, Twitter, Instagram, and Pinterest. You can even create pages, profiles and ads on each of these platforms that will help you get new business.

How Do You Get Started?

The best way to get started is to create a schedule to regularly contact your audience. I always recommend updating your page or your profiles at least once a day. Your posts should be fun and social. Don’t forget you’re on a social platform.

People will tune out if you’re only talking about your business. Your content should be customer-focused and not business-focused. People are there to be entertained or informed. Keep the ideas rolling with fun posts. The next step is to use mixed media with texts, photos and videos. That way, you will keep things interesting.

Try starting with Facebook. Facebook is one of the largest social media platforms and is also one of the easiest to master. Start with creating an innovative page, one full of photos, ideas and great content, and then set up campaign objectives if you’re going to go into advertising.

You need to measure everything and the best thing about Facebook is that you can split test your campaigns. You will start to build up your knowledge of what works and doesn’t work. Test everything. That’s the key to success on Facebook.

Action Steps To Get Started

Number one, get social. The time is now, there have never been more opportunities to get started with social media platforms. If you need good tips and advice, I have a members’ area that will help you set up Facebook ads in a step-by-step video tutorial. You can also contact me if you need any help with your social media strategy or management.