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Marketing Resources & Articles

By Mara Roberts

Your Social Media Plan

    Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your momentum going through both seasons for your promotions. I'm going to be...

Marketing Reporting for Schools

How do School marketers show value to their Principals? One of the most challenging parts of our roles is showing value for what we do. And it's a part of our roles where we are expected to show value every single month. Many marketers shoot themselves in the foot...

Social Media – Marketing Your Business

Social media is a great tool for you to get new business, but don't forget, it's a social platform, not a sales platform. Your content needs to be fun, and social while meeting your business goals. The options are endless for business when it comes to social media,...

Small Business Internet Marketing

Internet marketing offers small business owners many benefits, it is: Measurable - because you can track where your clicks are coming from. Cost-effective - when compared to traditional advertising. Quick to implement - and you can advertise a last-minute spot for an...