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School marketing and communications are marked with busyness, frequent deadlines and a repetitive cycle that is based on a termly school calendar. But it’s this repetitive process of putting your...
Schools have no shortage of events during the year, whether it be open events to drive enrolments or parent events, such as a school musical. Every event is a reflection on your school and both...
Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...
The key to executing a successful digital marketing strategy for schools is planning for success. Many parents will begin researching schools long before their child is ready to enrol, so it’s...
Digital marketing strategies are becoming more and more valuable for private schools. Not only are they the most cost effective and measurable way to market to parents, but they also have a proven...
SEO for schools The biggest untapped potential source of enrolments for you. Do you know how many prospective parents searched for schools in your area last year? If you have not looked into...
I recently decided to take some time to look at a few school website design ideas to get the creativity and inspiration flowing. After a few hours and a blog post later, it turns out there are some...
School marketers are looking for ways to keep their prospective families continuously engaged. Chat is the perfect way to do this and there are so many chat platforms available. We're not talking...
As Australia looks for a responsible response to the Coronavirus (COVID-19), including restricting mass gatherings and reducing individual contact, many schools are looking to reduce their...
As a school marketer, you may be on the fence about how to respond in our current climate, deciding if you should wait it out or offer a virtual open day. There is no doubt that virtual open events...
What does your school’s dream marketing team look like? In our quest to build our marketing capabilities, you may ask the question, ‘Should we try to cover areas such as website management, SEO and...
Have you ever felt like your efforts to promote your school's open events and tours are hitting an invisible wall? You invest in your independent school branding campaign with photo shoots, design,...
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a...
Have you tried using leaflet deliveries for your school? It sounds simple enough, producing a few leaflets and having a company deliver them door-to-door for you, but it’s not as simple as it...
Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...
As the world's second-largest advertising platform, Facebook and Facebook Ads significantly influence consumer choices, travel destinations, and, what schools to attend. While Facebook Ads for...
Can you tell us a tale from the trenches? This one was just last week actually. With the move to co-education, we're obviously having to redesign and introduce new uniforms for the girls coming into...
Hello everyone, welcome to the final week of the Digital Marketing Health Check for your school. I hope that this series has been helpful for you. Today, we are looking at measuring the success of...
Hello everyone. Welcome to week seven of the Digital Marketing Health Check for your school. If you aren't working through the digital marketing health checklist, click here to access the toolkit...
Hello everyone, welcome to week six of the Digital Marketing Health Check for your school. Today we are looking at Messenger marketing. First of all, I will tell you a little bit about what...
Welcome to week five of the digital marketing health check for schools. Today, we are taking a look at SMS marketing. It's often a little overlooked element of our digital marketing for schools, but...
Welcome to week four of the Digital Marketing Health Check for Schools. Today we are covering search engine optimisation, or SEO. In week one, we covered your school’s website, in week two we...
Today is the third part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Google Ads health. Google online advertising is part of our top layer, all the...
Hello everyone. Today is the second part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Facebook health. Facebook advertising is part of our top...
