Apr 17, 2024 | Blog Posts, Marketing for Schools, Website Design
Nowadays, the first impression of your school doesn’t happen at the front door – it’s on your school website. Just like any organisation, a primary school is expected to have a website that accurately represents their education institution.
Your school website design could make or break the overall image and reputation of your school, potentially hurting your enrolments. The best primary school website designs give a glimpse into the school’s offering and community spirit.
Questions regarding this article? Please email me at mara@robertsdigital.com.au
Jan 3, 2024 | Media Buying, Opportunity Highlights
In the world of modern marketing, the age-old billboard should never be overlooked – and with the digitalisation of these advertising tools, it’s never been easier to get brand visibility through programmatic outdoor media!
This week, we’re taking a look at how you can use digital billboards and outdoor media to up your marketing strategy.
The Opportunity
Digital billboards and outdoor media are an amazing way to increase your audience engagement and get your message seen by the right people. By implementing the correct strategy, you can pin-point your ideal audience, achieve the optimum location for your campaign with on-demand bidding, and design eye-catching and unique creatives.
The Benefit
Buying your billboard spaces on-demand means that you can get your campaigns up in a matter of days and adjust the strategy as you go! Digital billboards also allow for eye-catching animations, videos and even integrate real-time data. In fact, studies have shown that 65% of people found digital billboards to be one of the best ways to learn about an organisation.
Programmatically booking your billboard will also reduce the cost of your campaign because billboard owners will compete to have your ads placed on their boards.
How to Do It
Once you have your target audience and creatives ready to go, here are some tips you can use to get the most out of your digital billboard and outdoor media campaign:
1. Mix your inbound, outbound and local exposure
You may think that we should always go for a bigger billboard in high-traffic locations, but this is not always the best strategy! Try to cover your inbound traffic with large sites on main roads and then ‘go deep’ by targeting local spots such as bus shelters, waiting rooms, and local shopping centers. This will give you the perfect coverage for your campaign as well as the best cost saving.
2. Consider the locations
Billboard and outdoor media advertising has so many great locations for you to consider. You’ll find excellent visibility at bus shelters and train stations along city exit routes, as well as food courts at shopping centres. Gyms have also been known to offer fantastic success rates, and with most gymgoers averaging around 1 hour visit, you can guarantee your campaign is achieving great visibility.
3. The best times to advertise
Peak hours offer you some of the best visibility when optimising digital billboards and outdoor media, it’s the time when traffic (both on road and on foot) are at their heaviest. That being said, experts suggest the afternoon peak hour as the ultimate time to get your message out, as people are more relaxed on their way home as opposed to the morning rush. It’s always best to consider the location in this decision, for example, if you choose to advertise in the food court at the shops, meal times would be the best time to have your campaign on display.
It is the flexibility to adapt your campaign that makes programmatic outdoor so powerful!
Interested in finding out more on how digital billboards and outdoor media can help your organisations marketing strategy?
Contact us today for a FREE “What’s available in my neighbourhood” strategy outline. Submit an enquiry here.
Jan 3, 2024 | Blog Posts, Opportunity Highlights, Social Media Marketing
Create impactful campaigns with the ultimate targeting strategy
When it comes to marketing strategy, reducing costs and bringing in quality enquiries is the ideal goal. One way to achieve this goal is by focusing your budget on a more qualified audience for a greater chance of conversions and reduced ad spend waste.
This week, we’ll take a dive into the benefits of targeting Lookalike Audiences and how this strategy can help your organisation hit budget and conversion goals.
The Opportunity
Lookalike Audience targeting is a marketing strategy used to connect your organisation with new prospects whose behaviours and characteristics are similar to that your existing audience. Your Lookalike Audience targets people through those who have converted, meaning these new prospects are more likely to be quality leads to your campaign.
The Benefit
Targeting your Lookalike Audience is a great way to improve your conversion rate by expanding your reach to a more accurate audience. This strategy not only gives you a greater return on investment through precise targeting, it heightens the likelihood of conversion. By creating your Lookalike Audience based on an established audience segment, you can guarantee the efficiency of your campaign. Simply analyse the best performing creatives and copy used on your existing audience and use these successful ads as inspiration.
How to Do It
Follow these steps to create an impactful campaign targeting your Lookalike Audience:
1. Establish your Lookalike Audience
Start by identifying your “seed audience” – this should be built off your existing audience – those who have shown desirable behaviours and interactions with your organisation, ideally, those who have converted. Once your seed audience is identified, analyse their behaviours and characteristics to create your lookalike audience. Include characteristics such as demographic information , interests, online behaviours, and purchase history.
2. Find the right platform
The majority of advertising platforms (including Meta, Google, LinkedIn and Programmatic Ad Platforms) can help make targeting your Lookalike Audience a lot easier for you. Choose the platform that best suits your organisation and campaign goals, and upload your seed audience data. This allows you to make use of your chosen platforms algorithms to identify and target your Lookalike prospects.
3. Keep up-to-date
Be sure to analyse and optimise your campaign consistently, ensuring your Lookalike Audience is up-to-date. By monitoring your Lookalike Audience campaign, you’ll stay on top of evolving audience behaviours and can adjust any targeting options that need optimising, improving the overall efficiency of your campaign.
Targeting your Lookalike Audience is a fantastic marketing strategy, enhancing conversions and providing a greater return on investment by honing in on the more quality leads for your campaign.
To learn more on how to create an impactful campaign using a Lookalike Audience, contact us today or submit an enquiry here.
Jan 3, 2024 | Blog Posts, Media Buying, Opportunity Highlights
Unlock your organisation’s sonic presence
With streaming entertainment at our beck and call, traditional audio advertising has had to evolve to keep a seat at the table. Enter programmatic audio advertising, a revolutionary way to market your organisation, elevating visibility through customisable engagement and targeted reach.
This week, we’re looking at how programmatic audio advertising – a key player changing the landscape of traditional audio advertising – can change the marketing game for your organisation.
The Opportunity
Programmatic audio advertising is a great way to get your organisation’s message in front of the right people. By allowing you to strategically place your audio ads across various platforms (including podcasts, music streaming platforms and even radio streaming), you can leverage the world of audio to reach your target audience in a truly effective way.
The Benefit
By incorporating programmatic audio into your marketing strategy, you open your organisation up to a number of advantages that exceed those of traditional radio. To begin with, you can reach 1000 listeners for just $35, a highly competitive rate compared to traditional options. On top of that, programmatic audio offers an interactive feature, allowing clickable banners for your audience to engage with, and making your audio campaign a multi-dimensional experience.
How to Do It
To add an impactful programmatic audio campaign to your marketing strategy, here are three steps to help get you started:
1. Keyword targeting
Unlike traditional audio, programmatic audio advertising offers a dynamic and data-driven approach, ensuring that your message is delivered to the right audience at the right time. Through transcripts and tags used in audio content, your selected keywords play a crucial role in effective targeting. A good keyword strategy will help get your ads in content that aligns with your campaign goals and ensures your ads are relevant to the target audience.
2. Additional audiences
Programmatic audio advertising gives you the fantastic advantage of using first-party data to target additional audiences and create a truly tailored experience. By incorporating insights into users’ music preferences, device types, and geographic locations, you can refine your audience segments. This allows you to maximise your ad performance and enhance customer relationships through customisable ads that resonate with your audience.
3. Remarketing your warm audience
Catch those conversions that got away through a successful remarketing campaign using programmatic audio. By using tracking pixels on your site, you can find and remarket your warm audiences effectively based on previous interactions with your organisation. Coupled with programmatic audio’s ability to ensure ad relevance with your prospects, your likelihood of getting that conversion significantly increases.
Programmatic audio is an invaluable tool to have in your marketing kit, allowing you to have a truly impactful reach and create meaningful connections with your target audience.
To learn more on how to create an effective programmatic marketing campaign for your organisation, contact us today or submit an enquiry here.
Jan 3, 2024 | Blog Posts, Digital Marketing, Opportunity Highlights
Remarketing, also known as retargeting, is a powerful advertising strategy that allows you to re-engage with potential prospects who have previously interacted with your business site.
This week, we’re taking a dive into how remarketing with Google Ads can help you catch the fish that’s nibbled at the hook.
The Opportunity
Remarketing through Google Ads is an effective way to obtain conversions from prospects who left your site without converting. Remarketing serves as a gentle nudge, reminding the user of their needs and wants while putting your brand at the front of their mind.
The Benefit
Arguably one of the best benefits of Google remarketing Ads is the cost-effective nature of the marketing strategy. According to recent data, you can save $32 for every 1,000 people reached. By targeting people who are more likely to convert based on their previous interactions with your brand, your marketing budget is used more efficiently.
How to Do It
First things first, you need a Google Ads account. Once that’s set up, follow the below steps to begin boosting your conversion rate and increase brand awareness:
1. Set up your remarketing segments
Google will automatically assign your ads account a tag to install on your sites that collects user data. You can create segments within the tag that are triggered by different actions users take on your website, for example, looking at specific pages or clicking enquiry buttons.
2. Create your campaigns
Customise your ads to keep them on brand and in the right tone of voice, adding any creatives to ensure your ad is eye catching – all easily updated if needed. From there, you can choose your targeting options, set any bidding strategies and decide ad placements depending on your campaign objectives and target audiences.
3. Optimise, optimise, optimise
Be sure to use the Google Ad’s reporting and analytics tool to continue to analyse and optimise your ads for the best results. Keep your eye on key metrics such as conversion rates, click-through rates and ad spend, adjusting bidding strategies, refining creatives or updating your segments to reach campaign goals.
By implementing a remarketing campaign with Google Ads, you can truly optimise your marketing budget and see fantastic results!
We know Google Ads can be a bit daunting, so if you’re interested in finding out more on implementing a Google Ads remarketing campaign, contact us today or submit an enquiry here.
