#5 Get Publicity That Turns a Profit with Sue Papadoulis
Sue Papadoulis is an experienced career journalist that wanted something more from her career and the impact her profession was making on the world. Two important career decisions saw Sue using publicity to launch her home-based business, and later launch Publicity for Profit; bringing her experience in the media industry to the corporate world.
Sue’s aha moment came when she made $40 000 in sales from her press coverage on A Current Affair and since then she has been training business owners not only to get coveted press coverage but to take simple steps to make a profit from their coverage.
It was an absolute honour to interview Sue …
Show Timeline
01:28 The moment Sue Papadoulis decided to go out on her own
01:58 Deciding between two scary options
03:50 Two turning points for Sue
04:30 Why we should consider press coverage for our business
06:00 $40 000 of sales from publicity coverage!
06:40 Shoot up your Search Engine Rankings
07:40 Get publicity first and then clients!
08:14 Deciding on a topic for your release
09:10 don’t just talk about yourself
10:00 Tie in with something that is already happening in the media
12:40 Make a follow-up phone call
14:10 Take a tailored approach
15:00 the biggest press release mistakes
17:32 Have a call-to-action in every press release
17:57 Get links from the media to your website
Show Notes
- Visit Sue Papadoulis Website: http://publicityforprofit.com.au/
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