Mara Roberts

Mara is a passionate Schools’ marketing specialist and the Director of Roberts Digital – a Digital Marketing agency for Education. She implements creative, results-driven digital campaigns for her school clients, authors a weekly schools marketing blog and runs Australia’s biggest Schools Marketing Facebook Group – Marketing Mastery for Schools.

Mara has an Honours degree in Marketing Management, has worked with over 50 schools in marketing and admissions, mentors school principals and marcomms professionals and frequently provides training to enable school professional to implement industry leading strategies.

Articles Written By Mara Roberts

Digital Marketing Strategy for Schools

Digital Marketing Strategy for Schools

The key to executing a successful digital marketing strategy for schools is planning for success. A digital marketing strategy will continue to work hard for your school if planned, developed and executed in a way that’s carefully considered, as well as data-driven.

Private School Marketing Strategies

Private School Marketing Strategies

What private school marketing strategies do you have in place? The strategies are the key to targeting an audience who is actively looking to enrol their child in a private school, resulting in a much higher return on investment.

SEO For Schools

SEO For Schools

SEO for schools may be the biggest untapped potential source of enrolments for you. Search rankings are continuously changing and so is SEO practice. This article is a comprehensive go-to article for school marketers that includes everything you need to know to start out in SEO for schools.

10 Creative School Website Design Ideas

10 Creative School Website Design Ideas

Today I decided to take some time to look at a few school website design ideas to get the creativity and inspiration flowing. After a few hours and a blog post later, it turns out there are some pretty outstanding school websites!

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