Mara Roberts

Mara is a passionate Schools’ marketing specialist and the Director of Roberts Digital – a Digital Marketing agency for Education. She implements creative, results-driven digital campaigns for her school clients, authors a weekly schools marketing blog and runs Australia’s biggest Schools Marketing Facebook Group – Marketing Mastery for Schools.

Mara has an Honours degree in Marketing Management, has worked with over 50 schools in marketing and admissions, mentors school principals and marcomms professionals and frequently provides training to enable school professional to implement industry leading strategies.

Articles Written By Mara Roberts

School Prospectus Design

School Prospectus Design

Is your school prospectus getting families across the line to enrol at your school, or is it just another brochure that is filled with details of your college’s programs? Today’s article is an all-in-one guide to everything you need to know to put together an outstanding school prospectus design from the content and creative concept through to the distribution.

Automated Marketing Reports

Automated Marketing Reports

An automated marketing reporting dashboard is an essential tool to your success. This article breaks down what data you should be focusing on.

5 Steps to a Successful Independent School Marketing Plan

5 Steps to a Successful Independent School Marketing Plan

Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of touch or unrealistic? This article will take you through a framework of thinking so that your school’s marketing plan is actually applied.

Online Marketing For Schools

Online Marketing For Schools

How is it that some schools seem to have ongoing success with the smallest of campaign efforts while other schools can work as hard as ever but never seem to reap the result and cut-through they are looking for? In my experience, the difference lies in the perception that your audience has about your school.

How to Advertise School Events

How to Advertise School Events

Every event is a reflection on your school and both current parents and prospective parents will draw certain conclusions about your school based on your event’s success. The first part of a strong event is great promotion. In this article we will cover how to advertise school events so that each one packs a punch and is well attended.

Digital Marketing Strategy for Schools

Digital Marketing Strategy for Schools

The key to executing a successful digital marketing strategy for schools is planning for success. A digital marketing strategy will continue to work hard for your school if planned, developed and executed in a way that’s carefully considered, as well as data-driven.

Private School Marketing Strategies

Private School Marketing Strategies

What private school marketing strategies do you have in place? The strategies are the key to targeting an audience who is actively looking to enrol their child in a private school, resulting in a much higher return on investment.

SEO For Schools

SEO For Schools

SEO for schools may be the biggest untapped potential source of enrolments for you. Search rankings are continuously changing and so is SEO practice. This article is a comprehensive go-to article for school marketers that includes everything you need to know to start out in SEO for schools.

10 Creative School Website Design Ideas

10 Creative School Website Design Ideas

research has shown that parents do A LOT of their research online. If your marketing strategy were a car, your website would be the engine because all roads point to your website in this digital age. I’ve seen too many expensive advertising campaigns lead to a poor website and we often are unaware of the loss because of it.

Google Ads For Schools

Google Ads For Schools

We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a main source of new leads. Why do people use Google Adwords? If you had...