Roberts Digital Educational Marketing

   hello@robertsdigital.com.au
  07 3185 5025

School email marketing

Find out what we can do for  your school’s marketing

Facebook Graph Search Not Working?

by | Dec 29, 2013 | Blog Posts, Marketing, Social Media Marketing

Graph search is a nifty social searching tool that is new to Facebook. Want to know what other pages your fans like or which restaurants they like? Graph search will give you these and other great audience insights. 

Facebook Graph Search not Working? It is still being rolled out in Australia but I managed to get it working following these steps:

  • Sign into Facebook, or if already signed in, make sure you are using Facebook as your personal profile.

  • Go to your Facebook account settings and make sure the language is English (US).

  • Visit the Facebook Graph Search page Type “Pages liked by people that like Mara Roberts” to test it out!

Once you have completed these steps, your search bar on the top of your profile page should change to graph search (a slightly bigger box). It is only available when you are logged on to your personal profile instead of your business page.

Use Graph Search to make sure you are engaging with your audience where they are at. Start discussions on pages they like and discuss topics on your pages that are linked to their interests. The opportunities are endless.

Book a free strategy call for your business

Examples of LinkedIn Newsletters Done by Schools

From The Principal

Read More

Building the ship while flying

A new Principal’s journey in Whole School Improvement

Read More

Use Video to Add Context and Personality

Video is one of the most effective ways schools can communicate on LinkedIn, particularly when the goal is to explain, reassure, or give context — not to entertain or impress.

For schools, video works best when it focuses on:

  • Short messages from principals or leadership teams
  • Explanations of programs, pathways, or learning models
  • Teachers talking through how learning happens in practice
  • Insights into industry partnerships or senior school outcomes

Used consistently, video helps prospective families and staff understand how a school operates, rather than relying solely on written descriptions.

Below are examples of how schools are using video on LinkedIn effectively.

Use LinkedIn to Support Recruitment, Not Just Vacancies

LinkedIn is widely used for education recruitment in Australia, but posting job ads alone rarely delivers the best results.

Schools that attract strong candidates tend to:

  • Share content that reflects daily life at the school
  • Highlight professional learning and staff support
  • Give visibility to leadership and school values

When job opportunities are shared within this broader context, they reach candidates who already have a sense of alignment with the school.

Encouraging staff to share roles within their own networks further strengthens reach and improves candidate quality.

LinkedIn works best for schools when it is treated as a long-term brand channel rather than a noticeboard.

By focusing on people, consistency, and clear communication, education marketers can use LinkedIn to support recruitment, engagement, and reputation-building — without overcomplicating the process.

Delivering Exceptional Outcomes

#1 Digital Marketing Agency and Community

Need a quote for an upcoming campaign or to learn what’s possible? Get in touch with us for a friendly chat and find out how we can help you.