Google Ads
For Schools
Get more enquiries from prospective students with Google Ads for schools
Looking for ways to expand your school’s reach and boost enrolment figures? Google Ads for schools is a fantastic opportunity to connect with students online. Whether through bidding on relevant keywords, targeting specific locations, or using retargeting strategies, Google Ads can massively improve the awareness of your school and attract more visitors to your website.
Google Ads for education
For years we’ve relied on Google Ads to generate targeted traffic for the websites of our private school clients.
We’ve witnessed Google Ads evolve through every twist and turn imaginable— from fluctuations in competition levels and the introduction and removal of features, to the introduction of AI. Yet, throughout it all, Google Ads has consistently upheld its reputation as one of the most effective advertising platforms for schools. As a leading Google Ads agency, we build and oversee Google Ads accounts for schools on a daily basis, delivering tangible returns on investment by consistently attracting prospects day in and day out.
Google Ads campaigns that deliver results
Search Ads
Using search ads for schools can be a game-changer when it comes to reaching potential students and their families. When someone searches for “best schools in [your area],” your school’s ad pops up right at the top of the search results. That’s the power of search ads.
Not only are search ads highly targeted, but they’re also cost-effective. You only pay when someone clicks on your ad, so you’re not wasting money on people who aren’t interested in your school.
Display Ads
Display ads work like digital billboards online, spreading brand awareness across websites, apps, and Google platforms. They’re visually striking and follow users based on their interests and behaviours, making them ideal for reaching prospective students and parents.
Display Ads
Display ads work like digital billboards online, spreading brand awareness across websites, apps, and Google platforms. They’re visually striking and follow users based on their interests and behaviours, making them ideal for reaching prospective students and parents.
Performance Max
Performance Max campaigns for schools combine goals and assets with Google’s AI and machine learning, optimising ads across all Google advertising channels. This means schools can prioritise objectives like enrolment and provide assets like images, videos, headlines, descriptions, logos, and audience signals.
Google then creates tailored ads for each channel, using machine learning to ensure they reach the most relevant prospective students and parents over time.
Remarketing
Remarketing helps schools reconnect with potential students and parents who have shown interest in their website. By displaying targeted ads on platforms like Google Display Network and social media, schools can stay top-of-mind and encourage return visits or further engagement.
These campaigns use advanced targeting to reach specific audiences, tailoring messaging to their interests. By nurturing these leads, schools can increase enrollment or engagement.
Remarketing
Remarketing helps schools reconnect with potential students and parents who have shown interest in their website. By displaying targeted ads on platforms like Google Display Network and social media, schools can stay top-of-mind and encourage return visits or further engagement.
These campaigns use advanced targeting to reach specific audiences, tailoring messaging to their interests. By nurturing these leads, schools can increase enrollment or engagement.
Google Ads management for schools
How it works
Schedule a Google Ads assessment
We discuss your school's specific goals and objectives
Our Google Ads experts research, create and execute your school's bespoke Google Ads campaign
We continue moving forward towards your goal with frequent updates and check-ins
Why work with Roberts Digital?
We know how to manage your school’s Google Ads account.
The Roberts Digital Google Ads team consist seasoned, data-driven, PPC experts. We possess the skills to deliver rapid results for your school. Our team is knowledgeable, determined, and dedicated to driving targeted traffic to your school’s website by any means necessary. We provide straightforward, transparent, and data-driven guidance, ensuring your success speaks for itself. Experience a surge in revenue, attract motivated web visitors, and boost your school’s presence in Google rankings with expert PPC management from Roberts Digital.
The key objectives of our campaign
Drive enrolment enquiries
By studying your local community and analysing other schools’ websites, we’ll identify the most effective keywords for your school’s SEO strategy.
Build your school’s brand awareness
We use Google Ads to boost brand visibility for your school. By targeting relevant keywords, we help prospective students and parents find you, even if they’re not searching for you directly.
Exceptional competitor strategy
We’ll discover the best local SEO keywords for your school by researching your market and analysing other school websites in your niche.
Client Case Studies
155 Open Event Registrations
“Thank you! You’ve helped us achieve another record tour – 155 registrations, with 114 attended! That’s 73% attendance rate – shows we actually got high quality enquiries.” Jonas C.
Roberts Digital worked alongside our client to achieve 155 registrations over a 6-week social media campaign.
153 Enquiries for a new school launch!
Their enrolment enquiry and scholarship social media campaign resulted in 153 enquiries in less than two months for our new school client!
153 Enquiries for a new school launch!
Their enrolment enquiry and scholarship social media campaign resulted in 153 enquiries in less than two months for our new school client!
46 Scholarship Test Applicants!
Our social and search scholarship campaign resulted in 100s of expressions of interest and 46 successful applications to sit the scholarships test!
130 Discovery Day Registrations
The Roberts Digital team launched a social media and Google Search campaign for a discovery day. The campaign fully booked the event with over 130 registrants for the day!
130 Discovery Day Registrations
The Roberts Digital team launched a social media and Google Search campaign for a discovery day. The campaign fully booked the event with over 130 registrants for the day!
Let’s talk.
Learn how our proven Google Ads for schools can increase your school’s admissions.
FAQs – Frequently Asked Questions
How can Google Ads help my school attract more students?
Google Ads can help your school attract more students by allowing you to target specific demographics, locations, and interests relevant to your desired audience. With compelling ad copy and engaging visuals, you can showcase your school’s unique offerings and benefits to potential students and their parents.
How much does it cost to advertise on Google Ads, and what factors influence the cost?
The cost of advertising on Google Ads depends on several factors, including your bidding strategy, competition for your chosen keywords, ad quality and relevance, and your budget. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
How can I measure the success of my Google Ads campaigns for my school?
You can measure the success of your Google Ads campaigns for your school using various metrics such as click-through rate (CTR), conversion rate (the percentage of users who take a desired action, such as filling out a contact form or signing up for a tour), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). Additionally, Google Ads provides detailed reporting and analytics tools to track performance and optimise your campaigns for better results.
What targeting options are available for reaching the right audience with Google Ads?
Google Ads offers various targeting options to help schools reach the right audience, including demographics (age, gender, income), geographic targeting (location, radius targeting), interests and behaviours (based on users’ online activities and preferences), and remarketing (targeting users who have previously visited your website).
What types of ads are most effective for schools on Google Ads?
Different types of ads can be effective for schools on Google Ads, including search ads (text-based ads displayed in search engine results), display ads (visual ads shown across the Google Display Network), video ads (ads displayed on YouTube and other video platforms), and remarketing ads (targeted ads shown to users who have previously visited your website).
Learn More About Google Ads For Schools
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