Increase Enrolments by Journeying with Parents

Mar 22, 2018

Parents go through a long decision-making process when deciding which school to send their kid’s to, as school’s marketers we must understand this journey and plan our marketing accordingly. In this week’s episode of the Marketing Mastery for School’s podcast I share 3 tips on how you can journey with parents and ultimately, increase enrolments.

Increase Enrolments – Journey with Your Parents

by Mara Roberts

Show Timeline

01:12 Understand the decision-making process
01:24 First contact through to enrolment
01:48 Public or private school education
03:53 Retargeting
05:11 Segmentation
05:56 Train your enrolments team for sales
06:38 Parent profiles

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