How A School Got 400 Enquiries In 3 Months
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We recently discussed in the Marketing Mastery For Schools Facebook Group how a school was able to sign up 400 enquiries in just 3 months (more than most schools in a year). Here’s a summary and training from that discussion …
To build enrolment enquiries every day, they need to continuously reach new audiences of interested local families and then build relationship with these families by re-engaging them as they are making their school decision.
This is the process that you can follow to find new audiences and then reengage them along the way:
- Develop on-brand messaging and value propositions. Training here.
- Create engaging content that parents are searching for. This can be educational resources, e-books or downloads.
- Build an automated follow up process for enquiries. Training on automation here.
- Develop Facebook and Google Adwords ads for the campaign. It’s important to get this step right.
Once a school starts putting this system in place, they will find that they start getting enquiries on auto-pilot. They’ll have built an email list full of interested enquiries that they can invite to open events or school tours. It’s one of the most cost effective ways to get families to tour the College.
Steps to implement
What can Principals do to ensure that their team is on track to get more enrolments? Ensure your marketing budget clearly defines spend going towards branding, and spend going towards call-to-action campaigns such as requests for open morning registrations. Request your team to report on key figures every month including how many website visitors you got and how many enquiries you recieved, your conversion rate from enquiry to application and the source of your enquiries and how they heard about your school Make sure you have a clear follow-up series for enquiries. This includes a system of calling, texting or email enquiries to follow them up.
