Digistorm school software has fast become one of the main players in the Australian Education market and the go-to tool for school marketing and enrolments. While many schools have implemented Digistorm Funnel and Apps into their schools’ systems – not all are leveraging it for maximum marketing and communication impact. In this article, we deep dive into how you can get the full benefit of all its features for your school.
Digistorm Funnel School CRM
image credit: Digistorm
Digistorm Funnel is an all-in-one enrolment and school CRM with the ability to capture leads, manage enrolment applications, track enrolment pipelines and automate your communications with prospective parents. Funnel offers the following features to schools:
- enquiry management
- CRM
- application forms and tracking
- email and sms
- event management, and
- analytics.
So how can we maximise these features for our marketing? Here are our top tips:
1. Personalise your communication
image credit: Digistorm
Segment your enquiries into years and year levels of interest and get specific in your communications. Send a Prep video from your teachers to people who have enquired about Prep. Invite families to events and share key information to help them prepare for the new year.
2. Use SMS whenever it improves communication
SMS is a great tool to use conservatively in your marketing communications. We love to recommend our clients send an SMS reminder a few days before an open event, to remind people to complete their scholarship applications or enrolment applications and to drive registrations for key events such as Open Days. Short and sweet is best and use caution to not overuse this tool.
3. Use warm audiences in targeting
image credit: Digistorm
Your Digistorm school software is a minefield of potential data that you can use for targeting new audiences. Make sure to use your school database of Current Families and future families to create a remarketing list and lookalike audiences for your digital marketing campaigns.
4. Use automation to nurture
image credit: Digistorm
It’s a well known fact that it takes almost 20 touchpoints to get a family across the line. Automation is the best way to start to personalise your communication based on where families are at in their engagement with your institution. One of our favourite things to do is to set up a nurture sequence for new enquiries or to segment our communication based on the year levels they enquired for.
