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It's officially Open Event season again and I am seeing LOTS of Facebook Ads for Open Events. But what are your alternatives? In this episode of Marketing Mastery for schools I look at four...
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage...
How do School Marketers decide what to write on their advertising and collateral, such as billboards, flyers and magazine ads? So many school marketers struggle with copywriting that will appeal to...
As marketers we want to show a return on investment for our efforts, however, with traditional marketing, this can be difficult. Here you have a few ways you can measure your traditional marketing...
Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this...
Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Use the social media planning sheet (you can get it by opting in the the...
Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your...
Success with social media advertising can be explained in four key steps. In this article, we summarise the framework to work through before you launch your next campaign. Plan your peak...
How do school marketers show value to their Principals? One of the most challenging parts of our role as school marketers is showing value for what we do, and we are expected to show value every...
With the increasing expectation that organisations maintain a healthy presence on social media, your time can quickly get consumed with developing interesting content, posting regularly and...
We all put a lot of effort into reaching new audiences with our online marketing efforts, but how do we make sure that we are diligent with the enquiries we have while maximising contact with people...
Access the School Marketing ToolkitWe recently discussed in the Marketing Mastery For Schools Facebook Group how a school was able to sign up 400 enquiries in...
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Ads as a main...
