Roberts Digital Educational Marketing

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School email marketing

Find out what we can do for  your school’s marketing

School marketers are looking for ways to keep their prospective families continuously engaged. Chat is the perfect way to do this and there are so many chat platforms available. We’re not talking about the sort of chat you do on your phone, but more direct messaging that is done directly on your website or within the Facebook messenger platform. Chat features can be done live where a staff member messages directly with the prospect, or automated where artificial intelligence is used to interact with your prospect based on their enquiry.

Today we want to highlight the benefits and functionality of using Facebook Messenger Chat to offer live chat and show you how an automated chat bot could help you build email, sms and messenger opt-ins and engage parents when your registrar is offline.

There are many reasons why live messaging is so beneficial to schools, but especially during this time where social distancing is being implemented. School marketers are often concerned that they will not have the availability to cater for the demand for live chat, but your chat feature does not have to be live all the time. There are several benefits that Messenger chat offer to help you manage how you chose to run the feature, particularly in this time of school closures:

Messenger chat can be incorporated directly into your website enrolment enquiries page in a few ways including a chat bubble on the bottom right of your page, a slide in or modal box or a button that takes visitors to Facebook messenger.
Additionally, visitors can be stepped through a chat bot – a sequence of messages that are based on the users response. Examples include showing a different message if your registrar is online, customising content based on their year level of interest, booking tours directly through messenger and much more!
With so much functionality and options it can be hard to imagine the potential, so we’ve put together an example enrolments landing page with a chat bot. Feel free to have a play and see how the chat bot responds differently based on your reply.

View the demo page here: https://robertsdigital.com.au/example-enrolments-page/

Examples of LinkedIn Newsletters Done by Schools

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Use Video to Add Context and Personality

Video is one of the most effective ways schools can communicate on LinkedIn, particularly when the goal is to explain, reassure, or give context — not to entertain or impress.

For schools, video works best when it focuses on:

  • Short messages from principals or leadership teams
  • Explanations of programs, pathways, or learning models
  • Teachers talking through how learning happens in practice
  • Insights into industry partnerships or senior school outcomes

Used consistently, video helps prospective families and staff understand how a school operates, rather than relying solely on written descriptions.

Below are examples of how schools are using video on LinkedIn effectively.

Use LinkedIn to Support Recruitment, Not Just Vacancies

LinkedIn is widely used for education recruitment in Australia, but posting job ads alone rarely delivers the best results.

Schools that attract strong candidates tend to:

  • Share content that reflects daily life at the school
  • Highlight professional learning and staff support
  • Give visibility to leadership and school values

When job opportunities are shared within this broader context, they reach candidates who already have a sense of alignment with the school.

Encouraging staff to share roles within their own networks further strengthens reach and improves candidate quality.

LinkedIn works best for schools when it is treated as a long-term brand channel rather than a noticeboard.

By focusing on people, consistency, and clear communication, education marketers can use LinkedIn to support recruitment, engagement, and reputation-building — without overcomplicating the process.

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Need a quote for an upcoming campaign or to learn what’s possible? Get in touch with us for a friendly chat and find out how we can help you.