Remarketing, also known as retargeting, is a powerful advertising strategy that allows you to re-engage with potential prospects who have previously interacted with your business site.
This week, we’re taking a dive into how remarketing with Google Ads can help you catch the fish that’s nibbled at the hook.
The Opportunity
Remarketing through Google Ads is an effective way to obtain conversions from prospects who left your site without converting. Remarketing serves as a gentle nudge, reminding the user of their needs and wants while putting your brand at the front of their mind.
The Benefit
Arguably one of the best benefits of Google remarketing Ads is the cost-effective nature of the marketing strategy. According to recent data, you can save $32 for every 1,000 people reached. By targeting people who are more likely to convert based on their previous interactions with your brand, your marketing budget is used more efficiently.
How to Do It
First things first, you need a Google Ads account. Once that’s set up, follow the below steps to begin boosting your conversion rate and increase brand awareness:
1. Set up your remarketing segments
Google will automatically assign your ads account a tag to install on your sites that collects user data. You can create segments within the tag that are triggered by different actions users take on your website, for example, looking at specific pages or clicking enquiry buttons.
2. Create your campaigns
Customise your ads to keep them on brand and in the right tone of voice, adding any creatives to ensure your ad is eye catching – all easily updated if needed. From there, you can choose your targeting options, set any bidding strategies and decide ad placements depending on your campaign objectives and target audiences.
3. Optimise, optimise, optimise
Be sure to use the Google Ad’s reporting and analytics tool to continue to analyse and optimise your ads for the best results. Keep your eye on key metrics such as conversion rates, click-through rates and ad spend, adjusting bidding strategies, refining creatives or updating your segments to reach campaign goals.
By implementing a remarketing campaign with Google Ads, you can truly optimise your marketing budget and see fantastic results!
We know Google Ads can be a bit daunting, so if you’re interested in finding out more on implementing a Google Ads remarketing campaign, contact us today or submit an enquiry here.
