Let marketing automation make your life easier!
When it comes to keeping our audiences engaged easily and effectively, we all wish there was someone to take those tedious communication tasks off us. This week, to help you fine-tune your email marketing, we’re shining a spotlight on ActiveCampaign – an essential program that takes a load off your mind by automating the marketing you don’t have time for.
The Opportunity
ActiveCampaign is a fantastic tool that allows you to enhance your audience engagement through persuasive automated emails and interactions, tailor made for your school and your campaigns. This multi-channel marketing tool doesn’t limit you to just emails; it can be used to send SMS messages, create automated social media campaigns, and integrate a wide range of third party apps. By implementing the right strategies, this program can assist you in engaging and keeping track of current and prospective customers, as well as attracting new enrolments.
The Benefit
Not only does marketing automation save you time to focus on your main strategy and nurturing leads, but schools that use ActiveCampaign have reported a 30% increase in engagement, as well as higher enrolment rates. You can look forward to seeing these results for yourself through improved communication, which can be set up easily to personalize emails, segment and target your audiences, and even score your top leads.
How to Do It
Regardless of your tech skills, this program simplifies the entire marketing automation process. But to make it even easier for you, here are three ways to optimise ActiveCampaign:
1. Building your contact database
Your contact database is essential when it comes to conversions, and forms are one of the best ways to build this database. Set up so that contacts gain access to specific data you offer by providing contact information, forms help with segmenting your audience and assist in creating personalized and targeted communications.
You can find a full guide on utilising forms in ActiveCampaign here.
2. Automate your communications
Setting up your automations is the perfect way to streamline communications with your customers. For example, if you have an Open Day event coming up, you can create triggers to start sending out a number of targeted communications, such as Open Day information, attendance confirmation, and follow-up emails with the next steps towards enrolment.
You can learn how to set up your automations and triggers here.
3. Tracking and reporting for success
Stay on top of your campaign’s success with conversion tracking and segmentation, set up to ensure your communications are both engaging and effective. With reporting metrics like open, click-through, and unsubscribe rates, staying on top of your campaign objectives has never been easier.
Find out how to segment your audience here.
Interested in finding out more about how ActiveCampaign can make your school’s communications easier?
Contact us today and our team will be glad to guide you through the process of setting up and optimising your ActiveCampaign for great results.
