In our growing digital world, where people are constantly on their phones for both business and pleasure, online presence is absolutely everything.
This week, we’re highlighting your Google Business Profile as the ultimate tool for getting your organisation on the map (literally) and how to optimise it for fantastic marketing results.
The Opportunity
Google Business Profile is an unmatched tool that allows you to manage how your organisation appears online. You can interact with customers and with the right tactics, can attract new ones. With just about everyone in the world connected to the internet, by fine-tuning your Google Business Profile, you’ll increase your brand’s visibility in a number of ways across Google Search and even Google Maps.
The Benefit
Fine tuning your Google Business Profile opens doors to benefits for your organisation that are hard to ignore. You can look forward to an increase in website visits and customer engagement, with research showing that an optimised Google Business Profile leads to a 25% increase in engagement.
How to Do It
Your Google My Business Profile:
1. Refine your organisation description using targeted keywords
When you’re writing the “From the business” section, use targeted keywords that your audience would use to search for organisation’s like yours. To have a greater chance of getting clicks, put key information in the first 250 characters, but be sure to maximise all 750 characters. Gather and compile information on your organisation that tells the customer exactly who you are and what you can do for them.
Outside of the description, make sure your organisation details are up to date so customers always have the correct contact details for your organisation.
2. Keep up positive engagement by adding photos to your profile.
Upload photos to your Business Profile regularly, if you have the capacity, one new photo a week is a great place to start. This will help increase and keep engagement on your profile, and will signal to Google that your profile is active and it is up-to-date, effectively lifting your organisation ranking in Search results.
3. Encourage people to give Google reviews.
Reviews play such an important role in creating business, not only do they work to pull customers in (or push them away), but when it comes to Google, reviews (especially the good ones) are a key factor determining where your organisation ranks in Search. Some ideas to gather reviews for your Google Business Profile is to touch base with your customers by emailing them a review link and asking them to leave a review, or create QR codes on your business cards that do the same thing for you.
Interested in finding out more on optimising your Google Business Profile?
Contact us today and our team will be glad to guide you through the process of refining your Google Business Profile for fantastic results.
