Facebook Advertising Ideas to Attract Parents

It’s widely known that digital marketing is a must for most schools these days. But with so much stuff online, it’s tough to figure out which digital marketing campaigns will actually catch parents’ attention. Facebook ads for school, for instance, can be a fantastic tool. To really make an impact, though, you need to get creative.

Here are my top 5 tips for a successful campaign:

1. Always include a clear call-to-action – preferably this should be the title of your ad
2. Get creative with the images you use, don’t feel you have to use students in uniform for every ad
3. Pay extra attention to the size of your image and test how your ad looks on different devices
4. Add some substance to your ad copy. One two two lines that say you’re “the best school, so register now” are not going to cut it
5. Split test images and copy, don’t just have one ad per ad set.

P.s. if you see a great Facebook ad, flick me the link and I’ll add it to the gallery.

DISCLAIMER: these are not necessarily successful campaigns, but a collection of ads from Facebook.s to give you ideas to create your own successful campaign. 

Facebook Ads Gallery