Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...
GDPR Data Protection For Schools
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Podcast Articles
What Julie McAllister from Barker College Loves About Schools Marketing
Can you tell us a tale from the trenches? This one was just last week actually. With the move to co-education, we're obviously having to redesign and introduce new uniforms for the girls coming into...
School Testimonials To Build Social Proof
In today's article, I will be discussing social proof. When parents are on the fence about choosing your school for their child, school testimonials are one of the most impactful ways to give your...
Facebook Page Benchmarks
In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...
Managing a Marketing Department
In today's article, I will be answering a question from our Facebook group. The question was from Mel Farley around managing departmental expectations in relation to the production of marketing...
Alternatives To Facebook For Open Event Advertising
It's officially Open Event season again and I am seeing LOTS of Facebook Ads for Open Events. But what are your alternatives? In this episode of Marketing Mastery for schools I look at four...
YouTube for Schools – Embracing the Value of Video
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage...
Increase Enrolments by Journeying with Parents
Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this...
Your Social Media Plan Template – Focus Your Efforts
Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Use the social media planning sheet (you can get it by opting in the the...
#5 Get Publicity That Turns a Profit with Sue Papadoulis
iTunesAndroidRSS Sue Papadoulis is an experienced career journalist that wanted something more from her career and the impact her profession was making on the world. Two important career decisions...
Get SEO Ranked with These Three Tips!
iTunesAndroidRSS Hello everyone, this is Mara Roberts and today we are talking about on-page Search Engine Optimisation or SEO – all the SEO that happens on your website that you can control....
Your $10 Daily Facebook Advertising System
iTunesAndroidRSS In today's podcast episode I break down the essentials for a $10 daily Facebook advertising schedule. It's a systemized approach that works in harmony with your website that...