School social media content plays an important role in any school marketing strategy. It's not just about reaching out to prospectives students and their families; it's also a space where you can...
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Digital Marketing Articles
Remarketing: catch the conversions that got away
Remarketing, also known as retargeting, is a powerful advertising strategy that allows you to re-engage with potential prospects who have previously interacted with your business site. This week,...
Maximise your reach with powerful SEO strategies
Discover how powerful SEO can unlock your growth There's a real art and science to getting your organisation to stand out from the crowd of competitors in today's ever-growing digital landscape....
Google Maps Marketing For Your School: How To Do It
Nowadays, many schools are having a tough time getting students to notice them. There's a lot of competition, and while many schools rely solely on their Google Maps listing to get noticed, it often...
How you can promote your event online and offline
Following on my latest posts, "How to advertise school events" and "Increasing attendance at school open events", let’s look at: How can you promote your event online and offline. Digital...
Instagram Advertising for Schools
Instagram has a secret power that every school marketer needs to tap into: the ability to build community and connect people. In today’s article, we want to show you how to tap into Instagram's...
Digital Marketing Strategy for Schools
The key to executing a successful digital marketing strategy for schools is planning for success. Many parents will begin researching schools long before their child is ready to enrol, so it’s...
Google Ads For Schools
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a...
GDPR Data Protection For Schools
Schools marketers are feeling the tension with the GDPR changes coming into effect on 25 May 2018 and in this article, I work through practical data protection for schools. Before I get into it,...
Does your school use online Enquiry Forms?
Every school needs to keep up to date with enrolment enquiries, and the Enrolments team will have different ways of doing this. I’ve seen it all, from an excel spreadsheet tightly kept in a back...
5 Google Marketing Tools for Schools
Today we're going to talk about free Google Marketing tools that you can use as part of your school's marketing tool kit. Google has recently consolidated all of their different tools into the...
School Testimonials To Build Social Proof
In today's article, I will be discussing social proof. When parents are on the fence about choosing your school for their child, school testimonials are one of the most impactful ways to give your...
Facebook Page Benchmarks
In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...
Alternatives To Facebook For Open Event Advertising
It's officially Open Event season again and I am seeing LOTS of Facebook Ads for Open Events. But what are your alternatives? In this episode of Marketing Mastery for schools I look at four...
YouTube for Schools – Embracing the Value of Video
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage...