Email Marketing
For Schools
Effortless multi-channel email marketing for schools
Nearly every student, parent, and teacher in Australia checks their email daily, no other platform matches its reach in the education sector. Is your team taking full advantage email marketing for schools to stay connected with your community?
Engage families. Share important updates. Strengthen connections. We provide everything your school needs to build stronger relationships with students, parents, and staff.
See how leading schools are streamlining their outreach with a single solution
Join the growing number of education institutes that are improving their outreach by running campaigns across multiple platforms—from emails to social media to SMS, and more—all in just a few clicks.
Transform your relationships with prospects using strategic email marketing campaigns
Send the right message, at the right time
Automated email campaigns make it easy for your school to stay connected with prospective families, sending the right messages at just the right time. Whether it’s a reminder about Open Days, a thank you after a campus tour, or a helpful guide on enrolments, you can keep families engaged and informed throughout their journey. With smart, timely content, you’ll build a strong connection that feels natural.
Track results, improve campaigns
Track enquiries through each step of your enrolment process. See which families are engaging with your school’s emails about Open Day events, campus tours, and enrolment interest forms. Use this information to refine your content and get more responses.
Effortless inquiry lookup
Search for enquiries based on year level of interest. By applying specific tags to each inquiry, such as “Year 7 Inquiry” or “Kindergarten Inquiry,” you can quickly filter and access relevant information. This tagging system helps streamline your follow-up process and allows you to send the right information to families based on their specific interests.
Get more out of your school’s email marketing
Create forms for open mornings, tour bookings & enquiries
Stay in touch with your community and prospective families with automatic SMS
See first hand the benefits of email marketing for schools
Why work with Roberts Digital?
We’ve got the tools and tips to take your school marketing to the next level.
At Roberts Digital, we know education marketing inside and out. Our email marketing for schools service is designed to help you easily connect with parents, students, alumni, and staff. We focus on crafting the right messages to keep your school community informed and engaged.
From planning your email strategy to writing and sending out emails, we take care of all the details, so you don’t have to. Our email marketing for schools helps you share important updates, boost event attendance, and even increase enrollment.
With Roberts Digital, you’ll get expert support to make your school’s communication effective, simple, and impactful. Let us help you build stronger connections through our email marketing for schools service—because keeping your school community in the loop has never been easier.
Connect with Your School Community Effortlessly
At Roberts Digital, we help you understand and engage with prospective students and their families through bespoke email marketing. We use your existing data to create personalised email campaigns that guide families through their decision-making process.
We pinpoint exactly where each family is in their journey—whether they’re just exploring or ready to enroll. By working together, we ensure that every email helps build their interest and moves them closer to joining your school.
We also offer a full Email Marketing Integration Service for Schools
Email Consultation
We’ll audit your needs and provide you with an email and SMS strategy to help you reach and follow-up potential enrolments.
Website Forms
We’ll create opt-in forms and integrate them into your website.
Engagement Scoring
We’ll track the engagement of your audience based on their behaviour on your website and email list and let you know which audiences are the most engaged and the most likely to enrol.
Customer Tracking & Sales Pipelines
We will provide you with a sales pipeline for your enrolments team to easily follow-up their contact with all enrolment enquiries and their progress followed through to enrolment.
Training
We’ll provide training on how to email your list, create forms, view subscribers and manage follow-up tasks.
Email Automation
We’ll create an email series to automatically follow-up enquiries with email and SMS.
FAQs – Frequently Asked Questions
What is school email marketing, and why is it important?
School email marketing is a strategic approach where schools use email campaigns to communicate with parents, students, alumni, and staff. It helps schools share important updates, promote events, and build strong relationships with their community. This method is cost-effective, measurable, and ensures that important information reaches the intended audience promptly.
How can schools effectively use email marketing to engage parents and students?
Schools can use school email marketing by creating targeted email lists, segmenting audiences, and personalising messages. By sending relevant content like newsletters, event reminders, and student achievements, schools can increase engagement and foster a sense of community. Including clear calls-to-action, such as event RSVPs or links to surveys, further encourages interaction.
What are the best practices for school email marketing to increase open rates?
To increase open rates in school email marketing, it’s essential to craft compelling subject lines, keep email content concise, and send emails at optimal times. Personalising emails with the recipient’s name and maintaining a consistent schedule also helps. Regularly cleaning your email list to remove inactive addresses can improve deliverability and overall performance.
How can schools ensure compliance with email marketing laws and regulations?
Compliance is crucial in school email marketing to protect recipient privacy and avoid penalties. Schools should follow regulations like the CAN-SPAM Act, which requires clear sender identification, easy opt-out options, and honest subject lines. Schools must also ensure they have permission to contact recipients, especially when dealing with parents and students’ data.
What metrics should schools track to measure the success of their email marketing campaigns?
Key metrics to track in school email marketing include open rates, click-through rates, bounce rates, and conversion rates. Monitoring these metrics helps schools understand how well their emails are performing and what content resonates with their audience. Analysing this data can guide future strategies to improve engagement and communication effectiveness.
How can schools use email marketing to boost event attendance and participation?
School email marketing can significantly boost event attendance by sending timely reminders, highlighting key event details, and offering easy registration links. Schools can also use follow-up emails to thank participants and share event highlights. Segmented email lists can target specific groups, such as parents or students, with tailored messages to increase relevancy and response rates.
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