One of my regular clients was launching a new service in a field that was entirely different to his current offering ... Being a business consultant he wanted to do things right and have market research to support his business case. Problem is, how do you know what...
Marketing Resources & Articles
by Mara RobertsInterview: Ben Walker from Inspire CA
Mara Roberts interviews Ben Walker from Inspire CA about his innovative approach to marketing and how he did it in just 18 short months. Mara – Hello everyone, this is Mara Roberts. Today I have the pleasure to introduce to you Ben Walker from Inspire CA. He is a...
Improving Results with Email Marketing Metrics
Email Marketing for Business Series Part 4 In this episode, Kerry and I discuss your email marketing metrics and how you can set up your emails to improve measurability and how you can use results to improve your results. For those of you that know me you will know...
Email Marketing for Business Part 3 Effective Sales Emails
Writing effective sales emails is an art – Mara Roberts and Kelly Newbery from Vision6 discuss how you can get the balance right between adding value and selling via email. So many of the emails that I see on a daily basis are either sales focused or inwardly focused...
Email Marketing Automation for Business
In part 2 of our Email Marketing Series Kelly and I talk about how business owners can save a lot of time and get great results with email automation. Enjoy! Your email vision and routine just makes a huge impact on your success and before you even send out your first...