In today's article, I will be answering a question from our Facebook group. The question was from Mel Farley around managing departmental expectations in relation to the production of marketing...
Managing a Marketing Department
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strategy and branding Articles
Alternatives To Facebook For Open Event Advertising
It's officially Open Event season again and I am seeing LOTS of Facebook Ads for Open Events. But what are your alternatives? In this episode of Marketing Mastery for schools I look at four...
YouTube for Schools – Embracing the Value of Video
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage...
How successful schools write copy that compels parents
How do School Marketers decide what to write on their advertising and collateral, such as billboards, flyers and magazine ads? So many school marketers struggle with copywriting that will appeal to...
Traditional Marketing for Schools – Measuring Your Success
As marketers we want to show a return on investment for our efforts, however, with traditional marketing, this can be difficult. Here you have a few ways you can measure your traditional marketing...
Increase Enrolments by Journeying with Parents
Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this...
Your Social Media Plan Template – Focus Your Efforts
Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Use the social media planning sheet (you can get it by opting in the the...
Your Social Media Plan
Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your...
How to promote your school on social media
Success with social media advertising can be explained in four key steps. In this article, we summarise the framework to work through before you launch your next campaign. Plan your peak...
Marketing Reporting for Schools
How do school marketers show value to their Principals? One of the most challenging parts of our role as school marketers is showing value for what we do, and we are expected to show value every...
How to Use Remarketing to Engage Warm Audiences
With the increasing expectation that organisations maintain a healthy presence on social media, your time can quickly get consumed with developing interesting content, posting regularly and...
Getting started with marketing automation for schools
We all put a lot of effort into reaching new audiences with our online marketing efforts, but how do we make sure that we are diligent with the enquiries we have while maximising contact with people...
How A School Got 400 Enquiries In 3 Months
Access the School Marketing ToolkitWe recently discussed in the Marketing Mastery For Schools Facebook Group how a school was able to sign up 400 enquiries in...
Google Ads Training
We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Ads as a main...