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How to Know What Your Prospects Want When Starting Out

One of my regular clients was launching a new service in a field that was entirely different to his current offering ... Being a business consultant he wanted to do things right and have market...

School Email Marketing Metrics Every Marketer Should Track

School Email Marketing Metrics Every Marketer Should Track

Mastering your school email marketing takes time and effort. It requires sticking to best practices for every campaign, avoiding common rookie mistakes, and optimising emails for better engagement....

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