Marketing Reporting for Schools

Feb 6, 2018

Episode #1 – Marketing Reporting for Schools

by Mara Roberts

As school’s marketers, we’re expected to show results. What have you been doing? How many enrollments have you got? If you’ve ever shot yourself in the foot when reporting to your principal or college board then listen up. In this episode, Mara shares her tips for showing that our marketing efforts are actually working.

Timeline

00:15 Showing value as a school’s marketer
01:48 Educating the principal about spending
02:44 Work closely with the enrolments team
03:58 Google URL Builder
05:29 Understanding the purchase decision life cycle
08:10 How you can measure your offline efforts
08:49 Constantly measure what you do

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