Roberts Digital Educational Marketing

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In our growing digital world, where people are constantly on their phones for both business and pleasure, online presence is absolutely everything.

This week, we’re highlighting your Google Business Profile as the ultimate tool for getting your organisation on the map (literally) and how to optimise it for fantastic marketing results.

The Opportunity

Google Business Profile is an unmatched tool that allows you to manage how your organisation appears online. You can interact with customers and with the right tactics, can attract new ones. With just about everyone in the world connected to the internet, by fine-tuning your Google Business Profile, you’ll increase your brand’s visibility in a number of ways across Google Search and even Google Maps.

The Benefit

Fine tuning your Google Business Profile opens doors to benefits for your organisation that are hard to ignore. You can look forward to an increase in website visits and customer engagement, with research showing that an optimised Google Business Profile leads to a 25% increase in engagement.

How to Do It

Your Google My Business Profile:

1. Refine your organisation description using targeted keywords

When you’re writing the “From the business” section, use targeted keywords that your audience would use to search for organisation’s like yours. To have a greater chance of getting clicks, put key information in the first 250 characters, but be sure to maximise all 750 characters. Gather and compile information on your organisation that tells the customer exactly who you are and what you can do for them.

Outside of the description, make sure your organisation details are up to date so customers always have the correct contact details for your organisation.

2. Keep up positive engagement by adding photos to your profile.

Upload photos to your Business Profile regularly, if you have the capacity, one new photo a week is a great place to start. This will help increase and keep engagement on your profile, and will signal to Google that your profile is active and it is up-to-date, effectively lifting your organisation ranking in Search results.

3. Encourage people to give Google reviews.

Reviews play such an important role in creating business, not only do they work to pull customers in (or push them away), but when it comes to Google, reviews (especially the good ones) are a key factor determining where your organisation ranks in Search. Some ideas to gather reviews for your Google Business Profile is to touch base with your customers by emailing them a review link and asking them to leave a review, or create QR codes on your business cards that do the same thing for you.

Interested in finding out more on optimising your Google Business Profile?

Contact us today and our team will be glad to guide you through the process of refining your Google Business Profile for fantastic results.

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Use Video to Add Context and Personality

Video is one of the most effective ways schools can communicate on LinkedIn, particularly when the goal is to explain, reassure, or give context — not to entertain or impress.

For schools, video works best when it focuses on:

  • Short messages from principals or leadership teams
  • Explanations of programs, pathways, or learning models
  • Teachers talking through how learning happens in practice
  • Insights into industry partnerships or senior school outcomes

Used consistently, video helps prospective families and staff understand how a school operates, rather than relying solely on written descriptions.

Below are examples of how schools are using video on LinkedIn effectively.

Use LinkedIn to Support Recruitment, Not Just Vacancies

LinkedIn is widely used for education recruitment in Australia, but posting job ads alone rarely delivers the best results.

Schools that attract strong candidates tend to:

  • Share content that reflects daily life at the school
  • Highlight professional learning and staff support
  • Give visibility to leadership and school values

When job opportunities are shared within this broader context, they reach candidates who already have a sense of alignment with the school.

Encouraging staff to share roles within their own networks further strengthens reach and improves candidate quality.

LinkedIn works best for schools when it is treated as a long-term brand channel rather than a noticeboard.

By focusing on people, consistency, and clear communication, education marketers can use LinkedIn to support recruitment, engagement, and reputation-building — without overcomplicating the process.

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Need a quote for an upcoming campaign or to learn what’s possible? Get in touch with us for a friendly chat and find out how we can help you.