We are always looking to find clever new advertising techniques that work, and while I would never advocate basing your business on one marketing mechanism, many people do use Google Adwords as a main source of new leads.
Why do people use Google Adwords? If you had to ask your clients what tools they use during the day, no matter if they are a stay-at-home mom or an executive, they will probably say Google. Google Adwords allows you to advertise on the search results page, and on websites.
How do you set Google Adwords up? I give you this advice with a word of caution, always use a professional when setting up your Google Adwords account, or get professional training. It can get very expensive if you don’t know what you’re doing, and if you don’t know how to convert those clicks into paying customers. There are basically three main kinds of Google advertising tools.
- Search advertising – if people type into Google and match your keywords, your ad can appear above the search results. Choose keywords that potential customers might search for on Google and group your keywords into similar terms.
- Display advertising – banners appear on websites and apps, allowing you to target customers wherever they are.
- Remarketing – a tool which lets you show ads to people who have visited your website and is relatively easy to set up.
Small business owners have a limited budget, and they are often concerned about the cost of advertising. With Google Adwords, you are in control. You can pause campaigns at any time, and you can also set click limits so that you don’t go over your budget each day. You get to measure conversions, and you can measure if you are getting return investment for every single dollar spent.
My action points for you are to get a professional or get training and test and measure your campaign, don’t just let it run without measuring and testing your return and investment. Thanks for reading and I encourage you to try out Google Adwords.
