For the next two weeks we will be focusing on website management, this week we will be looking at the behind-the-scenes, the backend of your website. Follow along as Mara runs through some of her tips for your school’s website, plus opt-in to the School’s Marketing Toolkit at the bottom of this post to get the website management checklist and lots of other useful resources.
Show Timeline
00:13 Behind the scenes of your website
01:57 Site structure
03:38 Focus on prospects
04:13 Tracking conversions with Google Analytics
07:45 Mobile friendliness
09:20 Important metrics
13:05 Download the School’s Marketing Toolkit
Click here to join our Facebook group for school marketing professionals
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Podcast (marketing-mastery-for-schools): Play in new window | Download
