Enrolments Campaigns

Generate on-going enrolments on demand.

Grow your enrolments for specific year levels or across all year levels with an enquiries campaign. Roberts Digital will help you develop a strategy to increase your enquiries and nurture them through to tour bookings and enrolment applications.

Open Event Campaigns

Open Event Campaigns

“Thank you! You’ve helped us achieve another record tour – 155 registrations, with 114 attended! That’s 73% attendance rate – shows we actually got some high quality leads.” Jonas C.  

As education specialists we have a track record of filling in-person or virtual open events at record cost and timing. We’re Australia’s most effective agency when it comes to consistently filling open events and we would love your institution to become one of our success stories.

Evergreen Tour Booking Campaigns

Whether you run individual, group or seasonal tours both in-person or virtually, Roberts Digital knows how to get ongoing tour bookings for your institution. Our campaigns will give you a very measurable return on investment for your marketing dollars and you will receive ongoing data on how much each tour booking is costing you and how many visitors are converting into enrolments. 

School Tour Campaigns
Enquiry Tracking and Nurturing

Enquiry Tracking and Nurturing

Enrolments marketing is all about long-term nurturing as families take their time to decide which school to send their child to. The secret to our success lies in our ability to build and nurture enquiries through email, sms and remarketing. Our enquiry tracking software will also help you to keep up with your enquiries database and contact each family at the right stage of their journey. 

Awareness & Brand Building Campaigns

Does your institution want to become known for it’s X-factor or do you sense a need for a perception change with your local audiences, or do you simply need to build awareness for yiour institution? The Roberts Digital team will help you reach, engage and educate  your audience through multi-layered brand building campaigns.

Awareness and Brand Building Campaigns
Scholarship marketing

Scholarship Campaigns

Are you looking to attract high-potential students to apply for scholarships and take the scholarships test?

Boarding & Inter-state Campaigns

Are you looking to target a specific geographic area or reach potential inter-State movers? Roberts Digital has helped our clients pin point their audience and drive enquiries from unreached locations. 

Boarding and inter-state marketing

What sets us apart?

  • We specialise in Education Marketing. Our team has worked in your role and been in your shoes. That means we know what it takes to get an enrolment across the line and we can hit the ground running.
  • We’re boutique – no juggling 50+ clients per team member here. We prefer the long-term steady approach, and every client means the world to us.
  • We look after your whole campaign, not just the ads. That means we will create the campaign plan, audience research, creative, copy, landing pages, optin forms, email automations and so much more.
  • You will get a dedicated team member whose full-time role is to show you love. Our account manager’s full-time role is to look after you. They’ll be thinking for you and suggest campaigns for future promotions before you even need to get to it.
  • Personal and regular and frank marketing chats. We’ll schedule in a monthly meeting time and provide you with our direct line so we can chat any time you want. Every school that works with us becomes better at what they do.
  • Transparent reporting available 24/7. We’ll provide you with live access to a marketing dashboard that shows you so much more than reach and link clicks, but actual tour bookings and enrolments.
  • A fully in-house marketing team. We won’t pass the buck and outsource your work. You’ll get to know the people working on your campaigns.

Services that drive enrolments

Education marketing campaigns are about so much more than great ideas. That’s why we implement the full solution for our clients from initial concept through to creative, copy, your offer, the landing page, registrations and much more. Here are some of the ways we do this.

Grow your enrolments

Start your journey with a free chat.

Our Work

New School Website Design

I just wanted to thank Mara for all her excellent work in assisting us with our new website. Her strategic perspective ensured our website has all the functionality required to measure the effectiveness of our marketing efforts and ROI.

Virtual Open Day Campaign

Our team built a Virtual Open Event for The Cathedral School complete with an interactive map, live chat, video presentations, a guest poll and student lounge. The event received 160 pre-registrations from prospective families and had over 400 users on the day. They continue to use the platform for individual tour bookings and enquiries.

Kindy Enrolments Campaign

Roberts digital built a Kindy start calculator as the first step of a Kindy enquiries campaign that also included a landing page, email automation and digital marketing campaign. This campaign has ongoing success for our client and they continue to receive Kindy leads on a daily basis.