Enrolments Campaigns
Generate on-going enrolments on demand.
Grow your enrolments for specific year levels or across all year levels with an enquiries campaign. Roberts Digital will help you develop a strategy to increase your enquiries and nurture them through to tour bookings and enrolment applications.
Open Event Campaigns
“Thank you! You’ve helped us achieve another record tour – 155 registrations, with 114 attended! That’s 73% attendance rate – shows we actually got some high quality leads.” Jonas C.
As education specialists we have a track record of filling in-person or virtual open campaigns at record cost and timing. We’re Australia’s most effective agency when it comes to consistently filling open events and we would love your institution to become one of our success stories.
Evergreen Tour Booking Campaigns
Whether you run individual, group or seasonal tours both in-person or virtually, Roberts Digital knows how to get ongoing tour bookings for your institution. Our campaigns will give you a very measurable return on investment for your marketing dollars and you will receive ongoing data on how much each tour booking is costing you and how many visitors are converting into enrolments.
Enquiry Tracking and Nurturing
Enrolments marketing is all about long-term nurturing as families take their time to decide which school to send their child to. The secret to our success lies in our ability to build and nurture enquiries through email, sms and remarketing. Our enquiry tracking software will also help you to keep up with your enquiries database and contact each family at the right stage of their journey.
Awareness & Brand Building Campaigns
Does your institution want to become known for it’s X-factor or do you sense a need for a perception change with your local audiences, or do you simply need to build awareness for your institution? The Roberts Digital team will help you reach, engage and educate your audience through multi-layered brand building campaigns.
Scholarship Campaigns
Are you looking to attract high-potential students to apply for scholarships and take the scholarships test?
Boarding & Inter-state Campaigns
Are you looking to target a specific geographic area or reach potential inter-State movers? Roberts Digital has helped our clients pin point their audience and drive enquiries from unreached locations.
What Sets Us Apart?
- We specialise in Niche Industries.
Our team has worked in your role and been in your shoes. That means we know what it takes to get an enrolment across the line, and we can hit the ground running.
- We’re boutique.
No juggling 50+ clients per team member here. We prefer the long-term steady approach, and every client means the world to us.
- Personal, regular and frank marketing chats.
We’ll schedule in a monthly meeting time and provide you with our direct line so you can chat to us any time you want. Every school that works with us becomes better at what they do.
- A fully in-house marketing team.
We won’t pass the buck and outsource your work. You’ll get to know the people working on your campaigns.
- Transparent reporting available 24/7.
We’ll provide you with live access to a marketing dashboard that shows you so much more than reach and link clicks, but actual tour bookings and enrolments.
- We look after your whole campaign, not just the ads.
We look after your whole campaign, not just the ads. That means we will create the campaign plan, audience research, creative, copy, landing pages, optin forms, email automations and so much more.
- You will get a dedicated team member.
Our account manager’s full-time role is to look after you. They’ll be thinking for you and suggest campaigns for future promotions before you even need to get to it.
Available Placements
Education marketing campaigns are about so much more than great ideas. That’s why we implement the full solution for our clients from initial concept through to creative, copy, your offer, the landing page, registrations and much more. Here are some of the ways we do this.