This is Mara Roberts, and today we’re going to be looking at the five essential elements for an effective website. I really believe that a website doesn’t have to be expensive. I’ve heard so many tragic stories of business owners that have spent something like $10,000 on website development, and come launch day, they have no visitors, and no conversions and not much to show for their spend. So I’m going to lead you through the process of choosing exactly what you need for your website for an effective launch
The first thing that you need for your website is clear contact details. As obvious as this may sound, so many people leave the contact details on a 2nd or 3rd level page that no one can find, so I really recommend having your contact details on the top right-hand side, something that’s big and bold and clearly visible. This means that if people have any trouble navigating your website, or finding out more about a product or service, they’re easily tempted to pick up the phone and give you a call.
The next thing that I suggest you have on your website is a clear opt-in offer. Develop something like an e-book, or a download, or a free marketing series like mine, and have a form on your website where people can opt-in to your email list in one click. Only ask for the email address, making it really simple for people to opt-in. And if you need additional details like, their name, mobile number, or geographic location, then you can always ask for that information on the thank you page, or in the introductory email that you send to them.
The next element that you need for a successful website is a clear pitch. People should be able to tell exactly what you do and where you are based within the first few seconds of visiting a website. So write 1 or 2 lines that clearly describe what you do for your customers and explain the benefits and also who your target audience is and that’ll leave people knowing exactly what you do and less confusion and bounce rates.
The next thing that you need is some sort of social proof. I love to have my Facebook like box on my page and this shows a box of my friends or people’s friends that like the page and like the Facebook page as well. And this acts as a form of recommendation and testimonial for your business. Be careful with this though. You don’t want too many people clicking away from your website within the first few moments of being there. The Facebook like box is really there for people to click on once they’ve looked at the rest of your website and maybe even opted-in into your email list or have bought something from your site. So don’t put this in the top home page of your website, in a really visible spot, but it’s just an extra added bonus for people to view.
The last thing that I see business owners leave out, that is an absolute essential for your website, is some sort of analytics. You need to know who’s visiting your website, what pages they landed on, and why they visited, and the keywords that they typed in to find your website. Google Analytics is a free tool and use it from day one. I still recommend using Google Webmaster or Bing webmaster tools. This is a great tool that will tell you the search queries that people search to find your website.
Remember, your website doesn’t have to be expensive. If you’d like me to look at your site, type in your URL below in the comments, and I’ll happily click on it and look at your website and give you a bit of a critique and my top tips for improving conversions on your website.
Let’s just recap quickly on those top elements, the top 5 elements that you need for your website.
- you need your clear contact details on the top right-hand side of your website.
- you need an opt-in form that’s irresistible, that people will subscribe to your email list.
- you need to have a clear pitch and tell people exactly what you do so that they’ll know within the first few seconds of visiting your website.
- Have a facebook like box or a blog or some sort of commentary engagement that’s happening on your website and facebook page.
- Lastly, have some sort of analytics so that you can build on your website and improve it from day one.
I hope that these top tips helped you and that you’ll be able to ask the right questions next time you look at, redeveloping your website, or building one from scratch.
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