School Website Design for Success

School Website Design for Success

Last week we covered the behind the scenes of website management and now this week we will be focusing on your website’s appearance. I run through some of the important elements of website design, plus opt-in to the School’s Marketing Toolkit to get your copy of the website brief.

Show Timeline

00:26 Opt-ins
01:54 Functionality & usability
04:21 Setting up your enrolments page
05:32 Website appearance
06:04 Testimonials
07:25 Download the website brief

Click here to join our Facebook group for school marketing professionals

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Managing Your School Website

Managing Your School Website

For the next two weeks we will be focusing on website management, this week we will be looking at the behind-the-scenes, the backend of your website. Follow along as Mara runs through some of her tips for your school’s website, plus opt-in to the School’s Marketing Toolkit at the bottom of this post to get the website management checklist and lots of other useful resources.

 

Show Timeline

00:13 Behind the scenes of your website
01:57 Site structure
03:38 Focus on prospects
04:13 Tracking conversions with Google Analytics
07:45 Mobile friendliness
09:20 Important metrics
13:05 Download the School’s Marketing Toolkit

Click here to join our Facebook group for school marketing professionals

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Marketing Websites – Managing Your School’s Online P …

Marketing Websites – Managing Your School’s Online P …

Marketing Websites – Managing Your School’s Online P …

There’s no doubt that schools need an online presence.

A professional website will answer people’s objections to your school. It will collect contact details so you can build a list of credible leads. It will also help you build credibility and gain trust with your audience.

My number one tip for your school’s website is that it’s not just an online brochure that displays information for people about your school. It is actually a sales tool. People’s interaction with your website should lead them closer to enrolment.

 

How do I build the perfect school website?

The perfect website should be built by both marketing and design professionals, and not just one or the other. Your website should measure key metrics such as visitor numbers and searched keywords that resulted in a visitor enquiry. This can be done using Google Analytics, heat maps and click tracking.

Your website should also be updated weekly with relevant new information. This will ensure that you remain on the top of the search rankings.

Many business owners say that managing a website is too time-consuming. I recommend a systematized approach where you update your content weekly in a manageable way. This way you won’t have to update huge amounts of content each time.

Your website should look great, but you should also consult a marketing professional to make sure it’s optimised as a sales tool. Test and measure everything that you do on your website. You want to know which pages are more popular, which content is working and which isn’t, where are people clicking and looking on your website? Continually update your website to make sure you rank favourably.

Five Essential Elements for Your Website Development

Five Essential Elements for Your Website Development

Five Essential Elements for Your Website Development

This is Mara Roberts, and today we’re going to be looking at the five essential elements for an effective website. I really believe that a website doesn’t have to be expensive. I’ve heard so many tragic stories of business owners that have spent something like $10,000 on website development, and come launch day, they have no visitors, and no conversions and not much to show for their spend. So I’m going to lead you through the process of choosing exactly what you need for your website for an effective launch


The first thing that you need for your website is clear contact details. As obvious as this may sound, so many people leave the contact details on a 2nd or 3rd level page that no one can find, so I really recommend having your contact details on the top right-hand side, something that’s big and bold and clearly visible. This means that if people have any trouble navigating your website, or finding out more about a product or service, they’re easily tempted to pick up the phone and give you a call.

The next thing that I suggest you have on your website is a clear opt-in offer. Develop something like an e-book, or a download, or a free marketing series like mine, and have a form on your website where people can opt-in to your email list in one click. Only ask for the email address, making it really simple for people to opt-in. And if you need additional details like, their name, mobile number, or geographic location, then you can always ask for that information on the thank you page, or in the introductory email that you send to them.

The next element that you need for a successful website is a clear pitch. People should be able to tell exactly what you do and where you are based within the first few seconds of visiting a website. So write 1 or 2 lines that clearly describe what you do for your customers and explain the benefits and also who your target audience is and that’ll leave people knowing exactly what you do and less confusion and bounce rates.

The next thing that you need is some sort of social proof. I love to have my Facebook like box on my page and this shows a box of my friends or people’s friends that like the page and like the Facebook page as well. And this acts as a form of recommendation and testimonial for your business. Be careful with this though. You don’t want too many people clicking away from your website within the first few moments of being there. The Facebook like box is really there for people to click on once they’ve looked at the rest of your website and maybe even opted-in into your email list or have bought something from your site. So don’t put this in the top home page of your website, in a really visible spot, but it’s just an extra added bonus for people to view.

The last thing that I see business owners leave out, that is an absolute essential for your website, is some sort of analytics. You need to know who’s visiting your website, what pages they landed on, and why they visited, and the keywords that they typed in to find your website. Google Analytics is a free tool and use it from day one. I still recommend using Google Webmaster or Bing webmaster tools. This is a great tool that will tell you the search queries that people search to find your website.

Remember, your website doesn’t have to be expensive. If you’d like me to look at your site, type in your URL below in the comments, and I’ll happily click on it and look at your website and give you a bit of a critique and my top tips for improving conversions on your website.

Let’s just recap quickly on those top elements, the top 5 elements that you need for your website.

  1. you need your clear contact details on the top right-hand side of your website.
  2. you need an opt-in form that’s irresistible, that people will subscribe to your email list.
  3. you need to have a clear pitch and tell people exactly what you do so that they’ll know within the first few seconds of visiting your website.
  4. Have a facebook like box or a blog or some sort of commentary engagement that’s happening on your website and facebook page.
  5. Lastly, have some sort of analytics so that you can build on your website and improve it from day one.

I hope that these top tips helped you and that you’ll be able to ask the right questions next time you look at, redeveloping your website, or building one from scratch.

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